Open to opportunities

Tatyana Deputatova

@tatyanadeputatova

Message

Experienced data scientist with a focus on growth hacking and marketing.

Ukraine

Message

What I'm looking for

I am looking for a role that values innovation and offers opportunities for growth, where I can leverage my data-driven insights to drive business success.

I am a seasoned professional with over 14 years of experience in data science, growth hacking, and marketing, primarily within international tech companies. My expertise spans across various regions including the US, Europe, and Asia, where I have successfully delivered innovative solutions that drive business growth. I hold a Master’s degree in Industrial Biotechnology and have a strong foundation in Python, machine learning, and predictive analytics.

Throughout my career, I have led numerous projects that have significantly improved operational efficiency and client engagement. For instance, at Tyk, I developed LLM-powered tools that enhanced sales tactics and drove a remarkable 9x increase in PoC submissions. My role as Managing Partner at Condegram allowed me to create a lead generation model that eliminated marketing costs, showcasing my ability to innovate and strategize effectively.

My passion for technology and data-driven decision-making has led me to excel in product management, customer intelligence, and market analysis. I thrive in dynamic environments where I can leverage my skills to foster growth and optimize processes. I am eager to bring my strategic thinking and results-oriented approach to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Market Intelligence Architect

Current

Tyk

May 2022 - Present (3 years 2 months)

Created two LLM-powered tools to aggregate records across HubSpot objects and generate tailored sales tactics, resulting in zero development costs. Drove a 9x uplift in PoC submissions through UI updates and implemented ABX with enterprise-centric flows.

LLMs)HubSpot UI UX ABX CRO SEO Product Management Predictive Analytics ETL SQL

Current

Managing Partner

Current

Condegram

May 2020 - Present (5 years 2 months)

Acquired a Fortune 1000 client with zero marketing costs and developed a lead generation model that eliminated the need for marketing spending. Built a BI team without incurring recruiting costs and created machine learning models for sales and churn prediction.

Market Intelligence Sales Strategy Lead Generation ABM Sales Enablement Predictive Analytics Machine Learning Power BI Recruiting

Chief Marketing Officer

EGO Creative Innovations

Aug 2020 - Present (4 years 11 months)

Initiated a Deep Learning Lab and transformed an abandoned in-house project into a branding feature. Doubled website traffic and reduced bounce rate by 51% through a mix of SEO tactics.

Deep Learning SEO Content Marketing Product Management Agile Jira Figma

Chief Marketing Officer

Dataweb Global Group

Feb 2019 - Present (6 years 5 months)

Executed cross-sales campaigns with an 18% conversion rate and increased corporate domain rate by 20 points in six months using an advanced SEO approach. Launched a GDPR-compliance project efficiently and managed product development teams.

GTM Marketing Research PPC Google Ads Facebook Ads SEO Product Management Waterfall Agile Confluence InVision

Marketing Director

K&C

Apr 2017 - Present (8 years 3 months)

Doubled lead generation and reduced cost per lead by 48% through successful conception and launch of K&C solutions. Boosted organic traffic 8x in seven months and introduced five new service offerings.

Market Intelligence Competitor Analysis Digital Strategy Content Marketing Google Ads SEO Lead Generation

Head of Marketing

De Novo

Jul 2012 - Present (13 years)

Increased sales by 2.5 times despite economic challenges and boosted visit/lead conversion for IaaS cloud product by 3.5%. Developed a national TV video ad in four days and secured sponsorships covering 170% of marketing event costs.

GTM Digital Marketing Sales Enablement Content Marketing PR SEO SEM Event Marketing Product Management Waterfall

Strategy & Business Development Director

Ketchum Network, Pleon Talan Agency

Jan 2010 - Present (15 years 6 months)

Secured 80% of cash cow clients for the agency and tripled sales of an international packaging brand through omnichannel marketing. Developed a reputational strategy and marcomms for an international brand within nine hours.

Market Intelligence Crisis Management Sales Business Development Content Marketing

Education

Degrees, certifications, and relevant coursework

National Technical University of Ukraine (Kyiv Polytechnic Institute)

Master’s degree, Industrial Marketing

Grade: diploma with honors

Completed a Master's degree in Industrial Marketing with honors. The program focused on advanced marketing strategies and their application within industrial contexts.

National Technical University of Ukraine (Kyiv Polytechnic Institute)

Master’s degree, Philology & Technical Translation

Grade: diploma with honors

Earned a Master's degree in Philology & Technical Translation with honors, specializing in English and German. This program provided a strong foundation in linguistic studies and technical communication.