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Inna Shevchenko

@innashevchenko

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Marketing & GTM leader at Salesmsg who increased visitor-to-trial conversion by 62% and monthly leads by 79%.

Ukraine

Message

At Salesmsg, I own marketing strategy across brand, acquisition, demand generation, product marketing, content, and SEO/AEO. I launched a new homepage that increased visitor-to-trial conversion by 62%, and led initiatives that increased monthly leads by 79% and tripled paid customers acquired per month.

At iGMS, I joined as CMO, built the marketing, sales, and customer success functions, and later took on the CEO role. I helped scale the business to $2M ARR in less than two years from product launch and grew organic traffic 20X; at Coupler.io (Railsware), I drove 2X MRR growth in six months.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Salesmsg

Feb 2026 - Present (9 months)

Owned marketing strategy across brand, acquisition, demand generation, product marketing, content, SEO/AEO, and conversion. Launched a new website homepage, increasing visitor-to-trial conversion by 62%.

Marketing Strategy Brand Demand Generation Product Marketing Content SEO AEO CRO A B Testing Webinars Partnerships

Fractional CMO & Marketing Advisor

M1-Project

Nov 2023 - Dec 2025 (2 years 1 month)

Defined and executed the company's marketing strategy, including positioning, ICP development, and go-to-market initiatives. Increased website visitor-to-customer conversion rate by 2x through optimization of messaging, funnels, and acquisition strategy.

Marketing Strategy Positioning

ICP Development

Go To Market Conversion Rate Optimization Funnel Optimization Acquisition Strategy

Marketing Director

DataFlik

Jan 2024 - Apr 2025 (1 year 3 months)

Owned GTM, brand, and demand generation across two SaaS products, internal brands, and a growing paid media services business. Managed $100K+ monthly paid media budgets across Google, Meta, and LinkedIn.

GTM Strategy Brand Demand Generation Paid Media Google Ads Meta Ads LinkedIn Ads Programmatic Advertising CRO Team Leadership Rebranding

Head of Marketing & Sales

Coupler.io (Railsware)

Sep 2022 - Aug 2023 (11 months)

Drove 2X MRR growth in 6 months through a revised GTM strategy, PLG optimization, demand generation, and funnel improvements. Led a 14-member marketing and sales team.

GTM Strategy

PLG

Demand Generation Funnel Optimization Team Leadership Amplitude A B Testing Website Redesign Landing Page Optimization Content SEO Partnerships Paid Acquisition

Fractional CMO

Smarter Contact

Oct 2021 - Jun 2022 (8 months)

Developed and executed a KPI-driven marketing roadmap aligned with business objectives. Revamped SEO strategy, resulting in a 4x increase in organic traffic.

Marketing Strategy KPI development SEO Team Leadership

Reporting

Chief Marketing Officer → Chief Executive Officer

iGMS

Mar 2017 - May 2022 (5 years 2 months)

Joined as CMO and built marketing, sales, and customer success functions, later taking on the CEO role and leading a 32-person team. Scaled the business to $2M ARR in less than 2 years from product launch.

Marketing Strategy Sales Customer Success GTM SEO Content Partnerships Lifecycle Marketing Retention LTV Pricing Strategy Product Roadmap Customer Research

Product Marketing Manager

Creatio

Oct 2016 - Mar 2017 (5 months)

Executed digital lead generation campaigns, including display, email, and content syndication. Produced collateral, including articles, emails, and value propositions.

Lead Generation Display Advertising Email Marketing

Content Syndication

Collateral Development

Marketing Manager

Nissan

Feb 2012 - Oct 2016 (4 years 8 months)

Developed and executed brand and communication strategy. Created award-winning Micra retail campaign (full-size LEGO car), winning Best Marketing Innovation by Effie.

Brand Strategy Communication Strategy

360° Brand Campaigns

ATL

BTL

Retail Digital

Agency Coordination

Budget Planning KPI Tracking