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Maria Leontieva

@marialeontieva

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Marketing leader driving GTM strategy, product marketing, and revenue growth for tech brands.

Ukraine

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What I'm looking for

I seek a senior marketing role where I can lead GTM strategy, scale product marketing, drive revenue, and build high-performing global teams.

I am a high-energy marketing leader with 15+ years delivering business growth across B2B and B2C markets, specializing in GTM strategy, product launches, and AI/MarTech/AdTech marketing. I build high-performing international teams, establish scalable processes, and translate complex business objectives into measurable marketing outcomes.

My track record includes leading global brand and demand-generation programs, managing marketing automation and CRM integrations, and driving revenue through data-driven decision making and cross-functional stakeholder alignment. I am passionate about digital transformation, brand storytelling, and improving customer experience.

Experience

Work history, roles, and key accomplishments

Current

Product Management Lead

Current

GlobalLogic

Jan 2025 - Present (9 months)

Defined product vision and roadmap for VelocityAI, established product management processes to accelerate innovation and go-to-market speed, and presented business cases to executive leadership.

Product Management Roadmapping GenAI Market Research Stakeholder Management Go To Market Strategy Competitive Analysis Product Strategy

Senior Product Marketing Manager

Viseven

Jan 2024 - Jan 2025 (1 year)

Developed global GTM strategies for AI-driven MarTech across US and EU markets, conducted market research and repositioned product to improve market fit and drive business growth.

Product Marketing GTM Strategy Market Research Competitive Analysis Messaging Partner Management Martech SaaS

Brand Manager

Brightech

Jan 2023 - Jan 2024 (1 year)

Directed brand growth and global marketing strategies across US and EMEA, led digital and social programs to strengthen B2B brand presence and managed global teams and budgets for ROI.

Brand Strategy Digital Marketing Social Media Budget Management Team Leadership Data Analytics B2B Marketing Vendor Management

Marketing Manager

Miratech

Jan 2022 - Jan 2023 (1 year)

Led integrated B2B marketing programs to support sales growth and brand visibility, optimized digital presence and developed thought leadership to engage enterprise customers.

Demand Generation SEO Email Marketing Content Strategy Marketing Automation Budget Management Agency Management

Digital Marketing Lead

CFI Toyota

Jan 2018 - Jan 2021 (3 years)

Developed omnichannel brand activations for Lexus Ukraine, implemented CRM and marketing automation integrations, and led conversion-optimized web and digital agency projects.

CRM Marketing Automation Agency Management Web Development Campaign Management Analytics

Marketing Head

Web Design & Software Solution

Jan 2017 - Jan 2018 (1 year)

Oversaw revenue-driven digital marketing strategies and international campaigns across EMEA, drove digital transformation and marketing technology implementation for clients.

Digital Strategy Campaigns Lead Generation Marketing Technology Client Management SEO Content Marketing Performance Marketing

Trade Marketing Manager

LIGA: ZAKON

Jan 2016 - Jan 2017 (1 year)

Directed B2B trade marketing to increase product visibility and market share for legal tech SaaS, led product launches and promotional programs aligned with sales objectives.

Product Launches B2B Marketing Event Marketing Sales Alignment Loyalty Programs

Marketing Manager

BTL - Business Travel Leisure

Jan 2015 - Jan 2016 (1 year)

Developed marketing strategies for corporate events and incentive travel, managed digital marketing and content to grow brand awareness and support sales initiatives.

Event Marketing Corporate Communications Digital Marketing Content Development SEO Market Analysis Campaign Management Client Relations

Advertising & Marketing Manager

Cosmetic Group

Jan 2011 - Jan 2014 (3 years)

Adapted global marketing strategies and led trade promotions and product launches for professional cosmetics, managing POS materials, events, and creative development.

Trade Promotion Product Launches Creative Development POS Marketing Consumer Insights Event Management Market Analysis

Staff Writer

Kyiv Post

Jan 2007 - Jan 2008 (1 year)

Researched, wrote, and edited 150+ English-language articles on culture and entertainment, conducted interviews and attended events to produce news and feature content.

Journalism Editing Research Interviewing Feature Writing Content Planning