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ML@marialeontieva
Marketing leader driving GTM strategy, product marketing, and revenue growth for tech brands.
UkraineI am a high-energy marketing leader with 15+ years delivering business growth across B2B and B2C markets, specializing in GTM strategy, product launches, and AI/MarTech/AdTech marketing. I build high-performing international teams, establish scalable processes, and translate complex business objectives into measurable marketing outcomes.
My track record includes leading global brand and demand-generation programs, managing marketing automation and CRM integrations, and driving revenue through data-driven decision making and cross-functional stakeholder alignment. I am passionate about digital transformation, brand storytelling, and improving customer experience.
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Work history, roles, and key accomplishments
GLDefined product vision and roadmap for VelocityAI, established product management processes to accelerate innovation and go-to-market speed, and presented business cases to executive leadership.
VIDeveloped global GTM strategies for AI-driven MarTech across US and EU markets, conducted market research and repositioned product to improve market fit and drive business growth.
BRBrightech
Jan 2023 - Jan 2024 (1 year)
Directed brand growth and global marketing strategies across US and EMEA, led digital and social programs to strengthen B2B brand presence and managed global teams and budgets for ROI.
MILed integrated B2B marketing programs to support sales growth and brand visibility, optimized digital presence and developed thought leadership to engage enterprise customers.
CTCFI Toyota
Jan 2018 - Jan 2021 (3 years)
Developed omnichannel brand activations for Lexus Ukraine, implemented CRM and marketing automation integrations, and led conversion-optimized web and digital agency projects.
WSWeb Design & Software Solution
Jan 2017 - Jan 2018 (1 year)
Oversaw revenue-driven digital marketing strategies and international campaigns across EMEA, drove digital transformation and marketing technology implementation for clients.
LZLIGA: ZAKON
Jan 2016 - Jan 2017 (1 year)
Directed B2B trade marketing to increase product visibility and market share for legal tech SaaS, led product launches and promotional programs aligned with sales objectives.
BLBTL - Business Travel Leisure
Jan 2015 - Jan 2016 (1 year)
Developed marketing strategies for corporate events and incentive travel, managed digital marketing and content to grow brand awareness and support sales initiatives.
CGCosmetic Group
Jan 2011 - Jan 2014 (3 years)
Adapted global marketing strategies and led trade promotions and product launches for professional cosmetics, managing POS materials, events, and creative development.
KPKyiv Post
Jan 2007 - Jan 2008 (1 year)
Researched, wrote, and edited 150+ English-language articles on culture and entertainment, conducted interviews and attended events to produce news and feature content.
Degrees, certifications, and relevant coursework
Professional Training, Strategic Analysis
2019 - 2019
Completed training on strategy foundations and strategic analysis as part of professional development.
NLP Practitioner Certification, Neurolinguistic Programming
2018 - 2018
Completed NLP Practitioner certification program focusing on neurolinguistic programming techniques.
KEMaster's Degree, Marketing Management
2014 - 2016
Completed a Master's Degree in Marketing Management with coursework focused on strategic marketing and market analysis.
Certificate, Marketing
2014 - 2014
Completed a module program in Marketing Business covering practical marketing principles and business applications.
Bachelor's Degree (Honors), International Relations
2000 - 2005
Earned a Bachelor's Degree (Honors) in International Relations with a specialization in International Information.
Software and tools used professionally
UkraineYou can contact Maria and 90k+ other talented remote workers on Himalayas.
Message Maria
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