Svitlana Medvedyk

I’m a B2B marketing strategist with 10+ years across sales and marketing, and 3+ years building AI-driven growth/ops systems. I focus on market research, ICP definition, and hypothesis-driven testing to turn strategy into measurable pipeline.

At Brainz (Head of Sales & Marketing, Remote, Jun 2022–Present), I built outbound and growth operations end-to-end: ICPs, messaging, sequences, CRM discipline, and reporting. I implemented an AI/no-code stack (SkyLead + Snovio → Zapier → Airtable → GPT agents), saving ~30% manual labor and ~1 FTE.

I run continuous A/B testing of hypotheses—channels, messaging, and process rules—then scale what works. In product-led GTM (FuseIQ) since mid-Jan 2026, I booked 7 CEO calls and moved 1 client to the signing stage, while response rates improved ~10–12% → ~25–30% through systematic iteration.

Before that, I delivered multi-channel lead generation as a Project Manager (Affiliate Marketing) at ECPC-100 (2020–2021), doubling revenue in 4 months and achieving ROI >1000% for most email/SMS campaigns. Earlier roles included Marketing Manager at Yana Luxury Travel (LTV +22%, booking time -30%) and Head of Sales at Triada Print, where I built a sales department from scratch and captured ~80% of the relevant UA market in 4 years.