Open to opportunities

Taha Asif

@tasif

Message

Experiential marketing and events strategist driving measurable growth through live activations.

Canada

Message

What I'm looking for

I’m looking for a role where I can own experiential marketing and event strategy end-to-end—driving KPIs like engagement, lead gen, and ROI—while partnering with executives and leading cross-functional teams to scale high-performing activations.

I’m a strategic experiential marketing and events leader with 10+ years of experience driving measurable business growth through live experiences, field marketing programs, product launches, retail activations, and integrated brand campaigns.

I’ve planned and executed 50+ experiential marketing campaigns, live events, and customer engagement programs annually—supporting Fortune 500 brands while reaching 50,000+ consumers and delivering 90% engagement rates. I focus on measurable outcomes like lead generation, customer acquisition, event attendance, sales conversion, and ROI.

Over time, I’ve improved execution consistency by strengthening the customer experience (30%) and accelerating sales conversion (60%), while maintaining 100% compliance with brand standards and operational requirements. I’m also known for building and nurturing executive-level client relationships and turning growth opportunities into high-performing programs.

As a people leader, I’ve managed 15+ in-field sales reps and developed territory strategies that increased market share (8%) through point-of-purchase sales, shelf space, product positioning, trial, conversion, and ultimately user acquisition. Whether I’m training teams or leading cross-functional execution, I bring a results-driven, brand-forward mindset to every activation.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager

Current

Jan 2012 - Present (14 years 5 months)

Planned and executed 50+ experiential marketing campaigns, live events, product launches, retail activations, and customer engagement programs annually, reaching 50,000+ consumers with 90% engagement rates. Improved execution consistency, customer experience scores by 30%, and sales conversion rates by 60% while maintaining 100% compliance with brand standards.

Experiential Marketing Event Execution Product Launches Lead Generation Customer Acquisition KPI Reporting Client Relationship Management Program Execution

Territory Sales Manager

Ryde

Dec 2023 - Jul 2025 (1 year 7 months)

Increased territory sales by 8% by developing relationships with store staff and managers and exceeded monthly/quarterly sales goals by 5%. Built sales incentives and improved sales outcomes by increasing distribution, display execution, and new accounts, driving 4% sales growth each quarter.

Territory Sales Retail Sales Sales Forecasting Distribution Strategy Incentive Design Account Development Performance Management

Mobile Field Expert

Enjoy Technology

May 2020 - Jun 2022 (2 years 1 month)

Provided in-person customer service that increased sales by 15%. Coordinated with weekly and quarterly meetings and brought a mobile store experience directly to customers to improve engagement.

Customer Service Sales Growth In Person Field Operations Team Coordination Meeting facilitation Retail Execution Customer Experience

Regional Field Manager

Match Marketing Group

Sep 2018 - Apr 2019 (7 months)

Managed a team of 15+ in-field sales reps across Ontario, Manitoba, and Saskatchewan, devising field sales strategies to drive market growth. Increased market share by 8% by improving point-of-purchase sales, shelf space, product positioning, consumer awareness, trial, conversion, and user acquisition, while leading product training and branding/acquisition initiatives that improved results by 20%