Open to opportunities

Shruti Shirke

@shrutishirke

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Marketing leader building purpose-driven, performance-focused consumer brands.

Canada

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What I'm looking for

I seek a marketing role where brand building meets purpose, performance, and innovation, with opportunities to lead cross-functional teams, drive measurable growth, and own GTM strategy and product pipelines.

I am a marketing leader with an MBA from Duke and proven success driving brand growth across CPG and restaurants. I lead cross-functional teams from concept to execution, using customer insights, data-driven storytelling, and product innovation to launch successful national campaigns and SaaS-enabled digital initiatives.

My work delivered measurable business impact — including multi-point lifts in sales, transactions, and digital revenue — through national GTM strategy, LTO and product pipeline management, and integrated communications. I prioritize purpose-led brand building, operational rigor, and scalable go-to-market execution to drive loyalty and long-term growth.

Experience

Work history, roles, and key accomplishments

Marketing Manager

MTY Food Group

Sep 2019 - Jun 2023 (3 years 9 months)

Owned national go-to-market strategy and execution for digital restaurant technology platforms and national LTOs, driving a 9% increase in new guests, 8% digital sales growth, and a record 4.5% YoY system sales increase through menu revitalization and targeted promotions.

Go To Market Strategy Product Marketing Campaign Management Data Analysis Partner Marketing A B Testing SKU Rationalization

Marketing Coordinator

MTY Food Group

Mar 2017 - Aug 2019 (2 years 5 months)

Led launch of the Country Style app and coordinated national pricing, POS asset rollouts, influencer and grand-opening events, improving campaign execution and customer retention through personalized promotions and project management tools.

Promotion Project Management Event Marketing Market Research Cross Functional Collaboration Media Planning

Marketing Coordinator

Ethos Communications Inc.

Sep 2016 - Feb 2017 (5 months)

Coordinated media buys and multicultural campaign deliverables, executed sampling activations that distributed 7,000 samples achieving above-benchmark redemption rates, and translated client briefs into multi-language digital assets.

Media Buying

Education

Degrees, certifications, and relevant coursework

Duke University, The Fuqua School of Business

Master of Business Administration, Marketing

Activities and societies: Editor-in-Chief, Duke MBA Yearbook; Forté Fellowship recipient; developed MBA marketing concentration projects.

Pursuing a Master of Business Administration with a concentration in Marketing; involved in marketing-focused projects and served as Editor-in-Chief of the Duke MBA yearbook.