Liz Gobin

Directed customer marketing and experiential marketing initiatives, aligning brand strategy and strategic partner relationships for cohesive storytelling and value delivery. Led strategy, content marketing, and program management for integrated campaigns supporting global customer events, driving demand generation and audience acquisition.

Led marketing and business growth initiatives for SMBs, including SaaS startups and medical organizations, developing and implementing strategic plans to enhance brand visibility and optimize lead conversion. Established customer lifecycle communications and content experience, encompassing messaging, SEO optimization, and product nurture campaigns.

Led the successful launch of Cisco’s groundbreaking ‘Illuminate’ transformation brand, driving end-to-end communications and GTM strategies for quarterly flagship events. Activated product launches, program strategies, and enablement marketing initiatives to enhance brand engagement and achieve goals for various business units.

Developed high-impact sales enablement tools, playbooks, and customer-facing resources, aligning messaging with market trends and product offerings. Led quarterly product launches, overseeing GTM strategy, campaign execution, and sales enablement, notably driving $1M in spend for the Scenic Tile product launch.

Drove brand success for top-tier companies, including Chicago Title Insurance Company and FNF Canada. Led strategic planning and launch of client appreciation and VIP programs, securing long-term exclusivity with 70% of key accounts.

Spearheaded comprehensive nationwide campaigns, managing social media, PR/Brand, sponsorships, advertising, employee programs, and events. Expanded a $10,000 client account to $100,000 in three months using advanced Account-Based Marketing strategies.

Optimized project management workflows by implementing streamlined tools and processes, improving execution standards and cross-functional coordination. Strengthened collaboration between engineering, production, and clients through strategic updates, training sessions, and workshops.

Drove business growth as a Client Success Specialist by establishing strategic partnerships and scaling partner marketing initiatives. Expanded market reach through targeted B2B marketing strategies, fostering strong relationships that fuelled business expansion.

Oversaw and managed staff, operations, and logistics across all front and back-end functions, ensuring seamless execution of room service, fine dining, and banquet services. Led the coordination and supervision of team and departmental outlets, optimizing efficiency and service quality.

Led corporate account expansion and sales growth for newly constructed hotel properties through strategic prospecting and targeted marketing initiatives. Secured high-value corporate partnerships by winning competitive RFP bids with top-tier companies.

Supervised guest and concierge services, VIP experiences, and corporate groups. Increased guest loyalty, achieving the highest Extended Stay Percentage across the brand in 2009.

Completed the Account-Based Experience (ABX) Certification from DemandBase. Focused on strategies for creating personalized customer experiences and driving account growth.

Achieved certification in Sandler Enterprise Selling, enhancing skills in advanced sales methodologies and strategic client engagement.

Completed a comprehensive program focusing on business marketing and event management. Gained expertise in strategic planning, brand development, and executing successful events.