MARIA POSADA

Lead end-to-end planning and execution of tradeshows, brand activations, and industry events, building strategies that increased MQL generation by 50% and improving lead capture and conversion through CRM-driven processes.

Coordinated corporate onsite events, town halls, and receptions for the Employee Experience Program, managing logistics, catering vendors, and post-event reporting to support Future of Work initiatives.

Planned and executed community and internal events including regional dialogues and volunteer recognition, led office relocation and supported CEO operations, board coordination, and team/office management.

Designed and delivered a Pre-Apprenticeship Program for equity-deserving groups, managing curriculum, safety training, employer partnerships, marketing, and program evaluation to support job placement outcomes.

Built and installed framing, platforms, stairs, and site structures, operated heavy equipment, and served as Joint Health & Safety Representative to maintain site safety and compliance.

Managed staff scheduling, inventory, and off-site catering execution, delivering high-quality service, resolving client issues, and ensuring smooth event operations across multiple events.

Managed corporate social media channels and marketing activations, processed sponsorship applications, and coordinated marketing materials to support sales and community events.

Supported marketing events across Southern Ontario, handling setup, execution, and performance tracking to promote products and measure event impact.

Completed the Women in Skilled Trades Carpentry program to gain hands-on carpentry skills and trade-related certifications.

Completed a Bachelor of Arts in Communications and Public Policy and Administration with coursework focused on communications and public policy.

Completed the Bachelor of Public Relations co-op program focusing on public relations practice and experiential learning through co-op placements.