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Kristin Sowerby

@kristinsowerby

Marketing Program & Activation Manager at Nokia, activating its AI Networking Innovation Lab launch and securing 70+ media pickups.

Canada

Message

At Nokia, I directed the global activation of the AI Networking Innovation Lab launch, coordinating teams across Product Marketing, Brand, Digital, Web and PR to secure 70+ media pickups. I also lead activation planning and governance across concurrent global enterprise initiatives.

Earlier at Nokia, I developed an integrated demand generation campaign for Healthcare and Financial Services that generated 1,000+ qualified leads and $500M+ in sales pipeline opportunities. At WellnessLiving, I directed the FitBUILDER launch at the CrossFit Games, generating the company’s largest event-driven sales pipeline.

Experience

Work history, roles, and key accomplishments

Current

Marketing Program & Activation Manager

Current

Nokia

Aug 2025 - Present (1 year 2 months)

Directed global activation of the Nokia AI Networking Innovation Lab launch, securing 70+ media pickups. Led activation planning and governance across 5+ concurrent global enterprise initiatives.

Marketing Activations Campaign Management Cross functional Leadership Stakeholder Management Project Management Digital Marketing Brand Management PR Agency Management

Global Campaign Manager

Nokia

Sep 2024 - Jul 2025 (10 months)

Spearheaded an integrated demand generation campaign targeting Healthcare and Financial Services, generating 1,000+ qualified leads and $500M+ in sales pipeline. Directed end-to-end campaign strategy across 4 industry verticals.

Demand Generation Campaign Management Integrated Marketing Lead Management Sales Pipeline KPI development Data Analysis Cross functional Leadership Digital Marketing

Events & Content Marketing Manager

WellnessLiving

Dec 2023 - Sep 2024 (9 months)

Led and mentored a team of 6 marketing professionals, delivering integrated content and event programs. Directed the official launch of FitBUILDER at the CrossFit Games, generating the company's largest event-driven sales pipeline.

Event Marketing Content Strategy Team Leadership Go To Market Strategy Brand Awareness Demand Generation CrossFit Games Product Launch

Marketing & Communications Manager, CX Enterprise

Nokia

Feb 2022 - Dec 2023 (1 year 10 months)

Led a six-month Enterprise rebranding initiative encompassing 400+ marketing assets. Directed the redesign of 20+ enterprise webpages and managed agency partners to deliver integrated communications.

Brand Management Rebranding Web Design Digital Customer Experience Agency Management Communications Strategy Project Management Stakeholder Management

Marketing & Communications Manager

Bell Canada

Mar 2019 - Feb 2022 (2 years 11 months)

Led integrated digital campaigns across residential and small business segments. Managed high-profile national initiatives including Bell's Star Wars partnership campaigns and enterprise-wide COVID-19 information programs.

Integrated Marketing Digital Campaigns Customer Segmentation Brand Awareness Campaign Management National Initiatives COVID Communications

Marketing & Communications Manager

Northwestel

Jan 2014 - Jan 2019 (5 years)

Directed integrated advertising campaigns across digital, print, direct and broadcast channels. Exceeded e-Bill adoption objective by achieving 32% enrollment against a 10% target.

Advertising Multi channel Marketing Customer Acquisition Brand Awareness E Billing Campaign Management Communication Skills