Swarnajyoti Dey
@swarnajyotidey
Growth marketing associate with a track record of driving revenue.
IndiaWhat I'm looking for
I am a dedicated Growth Marketing Associate with a proven track record of driving substantial revenue growth through innovative marketing strategies. At Scaler, I successfully contributed to the execution of over 100 live webinars, generating more than ₹45 crore in revenue and attracting over 50,000 leads monthly. My analytical approach allowed me to enhance the lead-to-pay conversion rate significantly, from 0.7% to 1.3%, while optimizing user engagement through various communication channels.
In my previous role as a Learning Consultant at Great Learning, I maintained a consistent sales cycle, generating ₹11 lakhs in revenue through effective communication and strategic outreach. My experience as an Admission Counsellor at upGrad further honed my skills in lead generation and cold calling, where I drove over ₹1 crore in revenue. I thrive in dynamic environments where I can leverage data-driven insights to optimize marketing campaigns and improve user engagement.
Experience
Work history, roles, and key accomplishments
Growth Marketing Associate
Scaler
Jul 2023 - Jun 2024 (11 months)
Contributed to Scaler's webinar channel running 100+ live online webinars and leading to 45+ cr revenue, generating 50K+ leads monthly. Increased overall Lead to pay (L2P) for online sessions from 0.7% to 1.3% over a 11 month period through monitoring of sales vertical & building sales collateral. Improved webinar attendee funnel by 20% through enhanced user touch points via email, SMS, IVR, and W
Learning Consultant
Great Learning
Feb 2023 - Apr 2023 (2 months)
Ensured a consistent sales cycle by driving 11 lakhs revenue. Achieved this by executing 85+ unique dials and 2.5+ hours of talk time daily.
Admission Counsellor - Inside Sales
UpGrad Education Pvt Ltd.
Sep 2021 - Nov 2022 (1 year 2 months)
Drove 1+CR revenue by executing 85+ unique dials and 2.5+ hours of talk time daily. Executed lead generation and cold calling strategies daily using LeadSquared, dedicating 2 hours to 150 dials, fueling weekly pipeline and boosting sales.
Education
Degrees, certifications, and relevant coursework
Guru Nanak Institute of Technology
Bachelor of Technology, Computer Science and Engineering
Grade: 7.58/10
Completed a Bachelor of Technology degree in Computer Science and Engineering.
Holy Child English Academy
ISC
Grade: 85.5
Completed the Indian School Certificate examination.
Holy Child English Academy
ICSE
Grade: 82.6
Completed the Indian Certificate of Secondary Education examination.
Availability
Location
IndiaAuthorized to work in
Job categories
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