Looking for a job

Sylvester Jayan

@sylvesterjayan

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I’m reliable, detail-oriented, & driven to foster growth through my marketing expertise and results.

India

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What I'm looking for

I am looking for a role that offers growth opportunities, a collaborative culture, and the chance to lead innovative marketing strategies.

I'm dependable and meticulous in execution, I take ownership of opportunities and deliver consistent results. I am eager to contribute to the organisation's growth, utilising my marketing expertise and hunger for growth. The freedom to think, experiment and drive impactful outcomes motivates me.

Experience

Work history, roles, and key accomplishments

Current

Head - Marketing

Current

Two Minute Reports

May 2024 - Present (1 year 1 month)

Accelerated MRR by 67% growth over 6 months for Two Minute Reports, driving significant growth.
Directed product rebranding, with no loss in organic visibility & boosting impressions by 44% (335K to 485K/month).
Orchestrated a successful revenue-generation campaign resulting growth in Q4’24 (the first since company’s inception)

Marketing Strategy Team Management Campaign Management Revenue Operations Data Analytics SEO Marketing Automation Google Analytics Performance Management

Manager - Marketing Operations

Infrascale

Nov 2023 - May 2024 (6 months)

Amplified brand presence by listing in B2B review sites & drove a 500-follower increase on
LinkedIn. Introduced & onboarded 5+ strategic partners, expanding the company’s partner ecosystem.
Boosted the MQLs by 200%, leveraging the existing lead database & deploying marketing automation tools.
Led a team of 8 highly skilled market researchers identifying new opportunities.

SEO Content Marketing Team Leadership Data Analytics Marketing Strategy Campaign Management Google Analytics Performance Management Social Media Marketing Market Research

Manager, Affiliate & Online Marketing

Zoho Corporation

Sep 2018 - Nov 2023 (5 years 2 months)

Launched & Managed the ManageEngine affiliate program, generating over $5 Mil in revenue with zero investment.
Quadrupled the Total Revenue (450%) over 4 years through CPC, CPM, CPL, CPA advertising channels.
Developed a high-performing channel for enterprise leads through ABM strategies for ManageEngine,
leading to acquisition of a customer worth $150K in a single deal and many more deals.

Affiliate Marketing SEM Revenue Operations Team Management Data Analytics Email Marketing Campaign Management Market Research Strategic Partnerships

Marketing Automation Specialist

Frost & Sullivan

Nov 2016 - Aug 2018 (1 year 9 months)

Conducted market research to identify industry verticals and focused on lead and demand generation for events, driving significant participation through targeted email marketing campaigns.

Marketing Automation Lead Generation Email Marketing Market Research Campaign Management Data Analytics Demand Generation Performance Management Strategic Planning Team Collaboration

Systems Engineer

Infosys

May 2015 - May 2016 (1 year)

Developed a module for an online shopping platform, enhancing functionality and user experience. Completed an intensive training program gaining experience in .Net, OOP, RDBMS, HTML, and CSS.

.NET OOP RDBMS HTML CSS Software Development User Experience Team Collaboration Problem Solving Agile Methodologies Technical Documentation

Education

Degrees, certifications, and relevant coursework

Birla Institute of Technology and Science, Pilani

MBA, Business Analytics

2020 - 2022

Graduated in the Top 10% of the Department with a focus on Business Analytics, equipping me with skills in data analysis and decision-making.

Hindustan Institute of Technology and Science

B.TECH, Mechanical Engineering

2011 - 2015

Graduated in Top 5% of the Department with First Class with Distinction in Mechanical Engineering, gaining a solid foundation in engineering principles and practices.