Open to opportunities

ARPIT KALRA

@arpitkalra

Message

I am a Growth Marketing Manager driving scalable user acquisition and retention.

India

Message

What I'm looking for

I’m seeking a leadership role owning acquisition and retention where I can run data-driven experiments, scale profitable channels, and lead cross-functional teams in a fast-paced, product-led environment.

I am a results-driven Growth Marketing Manager with eight years of experience focused on user acquisition, retention, and engagement across performance and CRM channels.

At Dreamplug I scaled the lending vertical from ₹20 Cr to ₹100 Cr, reduced CAC from nearly 3% to below 1%, implemented omni-channel communication across WhatsApp, RCS, SMS and Email, and integrated MoEngage to automate and scale campaigns. At Freecharge I led data-driven growth initiatives that increased retention by 20% and grew wallet transactions and GMV by 12%.

I rely on A/B testing, SQL, Google Analytics and performance ads to deliver measurable improvements, and I combine analytical rigor with cross-functional leadership. I hold an MBA in Marketing and a track record of building repeatable, revenue-driving marketing systems.

Experience

Work history, roles, and key accomplishments

Current

Manager – Growth Marketing

Current

Dreamplug Technologies Pvt. Ltd

Nov 2023 - Present (2 years 7 months)

Scaled the lending vertical from ₹20 Cr to ₹100 Cr through an omni-channel growth strategy and managed the personal loan funnel from lead acquisition to disbursal, delivering consistent month-on-month growth. Optimized CAC from ~3% to below 1%, integrated MoEngage, and implemented A/B testing and automation frameworks to improve key metrics.

Growth Marketing Performance Marketing A B Testing Marketing Automation Analytics

Deputy Manager – Growth Marketing

Freecharge

Sep 2021 - Nov 2023 (2 years 2 months)

Conceptualized and executed data-driven growth campaigns that increased retention by 20% and drove 15% quarterly user acquisition via Facebook and Google. Managed the wallet category to boost transactions and GMV, increasing revenue by 12%, and led cross-channel CLM, referral, and retention programs.

Retention Management CLM Referral Programs WhatsApp SMS Email CRM Analytics GMV

Senior Consultant

Capgemini

Jun 2019 - Sep 2021 (2 years 3 months)

Conducted market research and competitive analysis to identify business opportunities and developed go-to-market strategies and sales collaterals, delivering customized products with a 99% customer satisfaction SLA.

Market Research Go To Market Strategy Competitive Analysis Marketing Collateral Stakeholder Management Project Delivery Customer Satisfaction

Management Intern

State Bank of India

Apr 2018 - May 2018 (1 month)

Researched market penetration in the automobile trading sector by interviewing 100+ distributors and 50 manufacturing unit heads, identified growth opportunities, and recommended strategies that contributed to a 20% increase in branch sales.

Market Research Competitive Analysis Sales Strategy Data Collection Reporting

Senior Systems Engineer

Infosys Limited

Oct 2014 - Nov 2016 (2 years 1 month)

Optimized DB2 data marts and Informatica code for a major technology client, improving code efficiency by 35% and reducing software rework time by 18%.

Informatica SQL Performance Tuning Data Warehousing