Chetana Rohilla

I support growth, campaign execution, and stakeholder engagement across large-scale B2B platforms. I’m comfortable coordinating cross-functional initiatives and acting independently in fast-paced environments where execution and communication matter.

In my trainee role at the Trade Promotion Council of India, I helped drive visibility initiatives for global B2B platforms hosting 2,200+ exhibitors across 120+ countries. I coordinated with exhibitors, media partners, and industry stakeholders to manage communication, engagement, and operational support across multiple platform categories.

I also assisted in executing digital visibility campaigns that contributed to a 260% increase in platform reach during pre-event growth phases. By analyzing participation and engagement trends, I improved category visibility, buyer discovery, and the effectiveness of stakeholder communication.

To strengthen the ecosystem, I managed communication coordination with 20+ industry associations and institutional partners, while building structured reporting trackers and media intelligence repositories for performance monitoring and leadership reviews. Earlier, as a Business Development Intern, I executed outreach and lead generation that contributed to ₹70,000+ revenue and focused on customer follow-ups to improve engagement and conversion.