Open to opportunities

Krishna Kumar

@krishnakumar7

Message

I drive growth through CRM, analytics, and performance marketing.

India

Message

What I'm looking for

I seek a growth-focused marketing leadership role where I can lead CRM, demand-generation, and analytics-driven strategies, collaborate cross-functionally, and scale revenue with data-driven experiments in a fast, performance-oriented company.

I am a marketing and business growth strategist with 6+ years driving B2B, B2C, and D2C growth across telecom, insurance, and global markets.

I specialize in CRM-led engagement, demand generation, funnel optimization, and brand positioning, and I have scaled digital presence and executed high-impact campaigns that drove qualified leads and measurable revenue.

I have led territory sales and marketing alignment, managed cross-functional teams, and delivered consistent pipeline and revenue growth while receiving top performance recognition in field sales roles.

I leverage analytics and tools such as Tableau, Power BI, GA4, Salesforce, and HubSpot, and I hold certifications in Tableau, Google Analytics, and SEO to design data-driven strategies that maximize ROI and customer lifetime value.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

HDFC Life

Oct 2021 - May 2022 (7 months)

Led market research and targeted campaigns to generate qualified leads and improve ROI for insurance products; executed CRM-led client engagement and pipeline strategies to boost retention and revenue.

Growth Marketing Go To Market Strategy CRM (Salesforce)HubSpot SEO SEM Demand Generation Funnel Optimization A B Testing

Customer Relationship Officer

Bharti Airtel

Mar 2019 - Sep 2021 (2 years 6 months)

Managed D2C sales and CRM initiatives to improve customer engagement and retention, and developed data-driven CRM workflows to enhance service resolution and upsell performance.

CRM Customer Engagement Sales Forecasting KPI Analysis Tableau Salesforce HubSpot

Education

Degrees, certifications, and relevant coursework

Kalasalingam Academy of Research and Education

Bachelor of Technology, Electronics and Communication Engineering

2011 - 2015

Bachelor of Technology in Electronics and Communication Engineering from Kalasalingam Academy of Research and Education, completed 2011–2015.

Corporate Finance Institute

Specialization Certificate, Data Visualization / Tableau

Completed the Advanced Tableau Specialization at Corporate Finance Institute, building dynamic dashboards, custom calculated fields, interactive charts, LOD expressions, and real-time analytics to support business decision-making.