Apurva Mishra
@apurvamishra
Growth marketer skilled in cross-channel campaigns, event management, and data-driven optimization.
What I'm looking for
I am a results-driven growth marketer with hands-on experience in event management, cross-channel campaign execution, and data analysis. At Scaler Academy I hosted 200+ live masterclasses and webinars, managed large audiences up to 12k attendees, and trained interns on event hosting and CRM tools like WebEngage.
I develop and execute email, SMS, WhatsApp and IVR campaigns, collaborated on landing page creation, and used campaign metrics to raise R2A from 28% to 36%. I monitor and report performance using marketing KPIs such as CPL to provide actionable insights that improve conversions.
Earlier roles include B2B sales and SaaS enablement at Leadsquared and inbound sales experience at Hindustan Unilever, giving me a strong mix of growth, sales, and product-market understanding. I enjoy solving problems, working collaboratively, and optimizing strategies to maximize results.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Scaler Academy
Jul 2023 - Present (2 years 4 months)
Owned cross-channel marketing and event operations, hosting 200+ live masterclasses (up to 12k attendees) and increasing R2A from 28% to 36% through targeted email, SMS, WhatsApp and IVR campaigns.
Business Development Intern
Leadsquared
Feb 2023 - Jun 2023 (4 months)
Managed end-to-end B2B sales processes, enabling SaaS adoption for clients through outreach and strategic follow-ups in a competitive environment.
Summer Intern
Hindustan Unilever
Jul 2022 - Sep 2022 (2 months)
Drove inbound sales initiatives for PUREIT, participated in product launches and sales events, and recommended strategies to address market-product gaps.
Education
Degrees, certifications, and relevant coursework
Doon Business School
Post Graduate Diploma in Management, Marketing & Data Analytics
2021 - 2023
Grade: 8.96 CGPA
Completed a PGDM in Marketing & Data Analytics with an 8.96 CGPA focusing on marketing strategy, data analysis, and campaign performance.
St. Xavier's College
Bachelor of Arts (Honours), English
2017 - 2020
Grade: 61%
Earned a BA Honours in English with a 61% final grade, covering literature, communication, and analytical writing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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