Open to opportunities

Sneha User

@snehauser12

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Growth marketing professional scaling B2C/B2B revenue with lifecycle and paid acquisition.

India

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What I'm looking for

I’m looking for a growth marketing role where I can own full-funnel acquisition and conversion, partner with product and engineering, and drive measurable revenue impact globally through experimentation and analytics.

I’m a Growth Marketing Professional with 6+ years of experience across B2C and B2B markets. At a global fintech, I scaled a $405M loan pipeline by bridging paid acquisition, lifecycle marketing, and cross-functional execution across product and engineering, while delivering $4M in campaign revenue through full-funnel ownership.

I’m known for optimizing acquisition costs, improving conversion rates, and driving measurable impact across global markets. In my current role, I’ve improved lead-to-sale conversion by 12pp, reduced CAC by 67%, and increased traffic-to-lead conversion for paid channels through landing page strategy and A/B testing aligned with user intent.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Analyst (Growth)

Current

MPOWER Financing

Jan 2023 - Present (3 years 5 months)

Built and owned a $405M global loan application pipeline, converting scholarship demand into qualified applicants across markets. Delivered $4M revenue for Women Who Dream—lifting campaign-driven leads 60%, improving lead-to-sale conversion 12pp, reducing CAC 67%, and increasing traffic-to-lead conversion 8% via landing-page strategy and A/B testing.

Demand Generation Lifecycle Marketing Paid Acquisition Conversion Rate Optimization Landing Page Optimization A B Testing Funnel Analytics GA4

Senior Growth Specialist (Performance)

Social Beat

Jan 2022 - Jan 2023 (1 year)

Increased campaign ROI 30% across paid and social channels for two key accounts by optimizing budget allocation and channel mix. Improved CTR 25% and reduced CPA 20% with performance-driven Meta Ads and continuous creative experimentation, boosting engagement 40% and targeting efficiency 15%.

Performance Marketing Meta Ads CTR Optimization CPA Optimization Audience Targeting KPI Tracking ROI Measurement

Senior Digital Marketing Executive

Propmart Technologies Ltd

Jan 2020 - Jan 2022 (2 years)

Managed a ₹5L/month performance marketing budget and increased lead conversions 25% through paid media optimization. Grew organic traffic 30% via website content improvements and on-page SEO, and increased engagement ~20% using data-driven content and creative optimization.

Performance Marketing Paid Media Optimization Lead Conversion On Page SEO Website Optimization SEO KPI Tracking Conversion Optimization Funnel Optimization

Digital Marketing Executive

Primacy Global Enterprises Pvt Ltd

Jan 2019 - Jan 2020 (1 year)

Generated ~₹60K/month in revenue through end-to-end email marketing using UTM-based attribution. Scaled influencer marketing programs and improved social engagement 15% by optimizing content and refining audience targeting.

Email Marketing Attribution Influencer Marketing Audience Targeting Data Driven Marketing CRM Automation

Assistant Manager (Client Servicing)

Macavv Media Pvt Ltd

Managed growth strategy for 8 client accounts, achieving 98% client retention through consistent performance delivery. Increased campaign execution efficiency 30% by streamlining workflows and boosted brand engagement 25% with optimized multi-channel content strategy across social, web, and email.