Open to opportunities

Sukriti Tripathi

@sukrititripathi

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Strategic marketing and business development leader driving revenue growth.

India

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What I'm looking for

I am seeking a senior strategic role where I can lead GTM, presales and integrated marketing initiatives, drive revenue, mentor teams, and work cross-functionally in a growth-oriented, collaborative environment.

I am a strategic leader with over 12 years of experience in marketing, business development, sales enablement, and presales operations across global markets. I design go-to-market strategies, lead digital campaigns, and align sales and marketing to accelerate revenue and market presence.

I have led cross-functional teams, owned end-to-end proposal and RFP processes, and managed vendor and stakeholder relationships to deliver large-scale initiatives. My work includes SWOT and financial analysis for new business verticals and extensive experience in sales enablement and presales documentation.

I focus on measurable outcomes — cost efficiencies, successful campaign deliveries, and repeatable client wins — and bring hands-on experience in budget planning, competitive benchmarking, and multi-platform digital marketing to drive sustained business growth.

Experience

Work history, roles, and key accomplishments

Current

VP - Strategy & Business Development

Current

Audio-Bridge Pvt. Ltd.

May 2022 - Present (3 years 4 months)

Designed and implemented integrated marketing and sales strategies across digital channels and global markets, driving GTM expansion and sales enablement through RFPs, proposals and targeted campaigns.

Go To Market Strategy Sales Enablement Digital Marketing Market Analysis SEO Email Marketing Stakeholder Management

Senior Manager - Sales & Marketing

ABP Pvt. Ltd.

Jun 2015 - May 2020 (4 years 11 months)

Led sales and marketing for the INFOCOM vertical, owning end-to-end RFP response, solution design and portfolio delivery, driving new business wins and coordinating cross-functional execution across North India.

Proposal Development Stakeholder Management Event Marketing Sales Operations GTM Strategy

Sales & Marketing Lead

SGT (I) Pvt. Ltd.

Apr 2012 - Jun 2015 (3 years 2 months)

Owned solution design, proposal development and deal closure for B2B and B2C projects, securing outsourcing contracts including a 50 FTE customer support engagement with a US e-commerce client.

Business Development Proposal Writing SOW Management B2B Sales Account Management

Business Development & Marketing Lead

Envo Biotech Pvt. Ltd.

Apr 2009 - Mar 2012 (2 years 11 months)

Built pharma client relationships and GTM strategies for outsourced sales/support, won international RFPs and managed large BPO deal requirements through to operations go-live.

Project Handovers Go To Market Strategy RFP Proposal Development Project Handover Partner Management Sales Strategy

Senior Executive - Technical Support

Agilent Technologies

Mar 2008 - Mar 2009 (1 year)

Provided hardware and software support for LC/GC instruments, resolved escalations and identified business opportunities to increase market penetration and after-sales satisfaction.

Technical Support Troubleshooting Customer Satisfaction Business Development Market Research Cross Functional Collaboration