Open to opportunities

Ranjeeta Kanani

@ranjeetakanani

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Transformational marketing leader driving growth, digital and GTM strategies.

India

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What I'm looking for

I seek senior marketing leadership roles where I can drive digital transformation, scale revenue through data-driven GTM strategies, build high-performing teams, and partner across functions to deliver measurable business impact.

I am a transformational marketing leader with 20+ years of experience across Telecom, IT, Pharma and BFSI, known for building new business models and accelerating digital and performance marketing.

I have led global GTM, partnerships and product launches, delivering measurable revenue growth, strong ROI and large-scale customer acquisition and retention programs.

My career highlights include driving cloud and IoT adoption at Vodafone, leading regional strategy and brand transformation at Tata Communications in APAC, and launching global nutrition brands and performance marketing frameworks at ACG/Vantage.

I am an entrepreneurial, data-driven strategist who builds teams, implements martech stacks, and optimizes customer lifetime value while fostering partnerships and delivering consistent, measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

411 Locals

Jul 2023 - Present (2 years 5 months)

Lead global marketing and growth for a digital agency, acquiring new SME clients and retaining 70,000+ customers through data-driven campaigns, SEO/ORM improvements and performance marketing that increased lead generation and customer lifetime value.

Digital Marketing Performance Marketing SEO CRM Data & Analytics Martech Team Leadership

Group Head - Business Marketing

ACG

Jan 2021 - Jun 2023 (2 years 5 months)

Owned global GTM and performance marketing for ACG, delivering 110X ROI for equipment and 30X for consumables while launching Vantage Nutrition in 12 countries and growing social followership and brand metrics.

Go To Market Performance Marketing Salesforce CRM Digital Transformation Brand Strategy Product Launches ROI Measurement

GM - GTM Strategies & Marketing

Vodafone Idea

Jan 2016 - Dec 2021 (5 years 11 months)

Scaled SME/Trade & brand revenue to INR 18,000M+ with full P&L accountability, launched cloud marketplace and IoT offerings driving 8x revenue growth and grew subscriber base via partner marketing and digital acquisition.

Growth Marketing GTM Strategy Partner Marketing Cloud Marketplaces IoT P&L management Predictive Analytics

DGM - GTM Strategies & Marketing

Vodafone

Jan 2014 - Dec 2016 (2 years 11 months)

Led digital transformation and customer acquisition/retention programs including My Vodafone/My Idea apps, achieving 160% increase in outreach and driving large-scale SEM, retargeting and social campaigns.

Retention SEM Retargeting Mobile Marketing CRM

Head - Regional Strategy & Marketing

Tata Communications

Jan 2010 - Dec 2014 (4 years 11 months)

Led APAC marketing and positioning to drive 50% accelerated revenue growth, launched APAC products and customer engagement programs, and established global customer reference and proposition marketing initiatives.

Regional Marketing Product Launches Customer Engagement Product Positioning Alliance Management Event Marketing APAC

Head - Marketing & Communications

Enkay Technologies

Jan 2005 - Dec 2008 (3 years 11 months)

Directed marketing and communications to build brand presence and demand in the IT sector, leading integrated campaigns and positioning initiatives across India.

Marketing Communications Demand Generation ATL BTL PR Corporate Communications Campaign Management