Lawrence Nderitu
@lawrencenderitu
Sales and operations leader accelerating fintech and e-commerce growth across Africa.
KenyaWhat I'm looking for
I am a sales and operations leader with nine years of experience driving revenue growth across e-commerce, currency trading, and cross-border payments. I specialize in designing and executing go-to-market strategies, leading commercial teams, and negotiating enterprise partnerships that scale businesses.
My work has contributed to accelerated growth at Jumia, EGM Securities, Scope Markets, and Verto by improving seller adoption, expanding product offerings, and structuring high-value partnerships. I combine sales acceleration, operational strategy, and technology to deliver measurable commercial outcomes.
I thrive in fast-paced, high-impact environments where problem solving, product positioning, and integration of modern tooling unlock new revenue streams. I prioritize clear communication, data-driven decision making, and building scalable processes that sustain growth.
Experience
Work history, roles, and key accomplishments
Head of Research and Development
HSS
Jan 2025 - Present (1 year 1 month)
Lead user research, feasibility analysis and technology strategy to accelerate partner adoption and reduce sales conversion costs using in-house software tools and integrations.
Strategic Sales Lead
Verto
Jan 2022 - Dec 2024 (2 years 11 months)
Built enterprise relationships and led sales strategy across Africa, structuring partnerships and API integrations that expanded cross-border payment coverage and surpassed revenue targets.
Head of Sales
Scope Markets
Jan 2019 - Dec 2020 (1 year 11 months)
Owned commercial strategy and product scaling, expanding instruments and restructuring teams to double performance and drive 50% of revenue from strategic partnerships.
Head of Sales
EGM Securities
Jan 2016 - Dec 2019 (3 years 11 months)
Led market readiness, regulatory engagement and pilot executions to secure licensing and investor buy-in for Kenya’s licensed forex brokerage, enabling low-latency trading infrastructure.
JUSeller Operations Lead
Jumia
Jan 2014 - Dec 2016 (2 years 11 months)
Led seller onboarding and operations initiatives that produced 10x revenue growth for retail stores by optimizing adoption, training, and performance benchmarks on the marketplace.
Education
Degrees, certifications, and relevant coursework
CCChartered Institute for Securities & Investment (CISI)
Professional Certificate, Wealth Management
2020 - 2021
Completed the CISI Certified Wealth Manager track (Associate membership), covering professional wealth management principles and practices.
UNUniversity of Nairobi
Bachelor of Arts, Economics and Mathematics
2009 - 2013
Completed an Arts degree combining Economics and Mathematics with focus on quantitative analysis and economic theory.
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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