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Amanda Garrison

@amandagarrison

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I build GTM, lifecycle, and digital growth systems that increase engagement, adoption, pipeline, and revenue.

United States

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What I'm looking for

I’m looking to lead GTM, lifecycle, product marketing, and digital growth programs where I can build scalable customer journeys, operating models, and performance systems with Product, Sales, Analytics, Creative, and executive partners.

I’ve led growth, lifecycle, product marketing, and digital transformation work for Amazon Prime Video, Capital Group, and BlackRock. At Prime Video, I drove 40% higher engagement, 30% greater product adoption, $5M in revenue impact, and 7% subscription growth.

At Capital Group, I rebuilt audience segmentation and marketing operating models, contributing to a 12% increase in meeting-to-proposal performance. At BlackRock, I modernized digital experiences across 10 global sites, reducing publishing timelines from eight weeks to two and increasing client engagement by approximately 30%.

Through AKG Marketing, I help startups and growth-stage businesses turn scattered activity into repeatable growth systems through GTM strategy, positioning, customer journeys, marketing operations, and AI-powered marketing audits.

Experience

Work history, roles, and key accomplishments

Current

Principal Marketing Strategist, GTM & Growth Advisory

Current

AKG Marketing

Feb 2025 - Present (1 year 7 months)

Lead marketing strategy, GTM advisory, and AI-powered marketing systems for AKG Marketing, supporting startups, small businesses, and service-led brands with marketing foundations, customer journey strategy, positioning, growth planning, and execution support.

Marketing Strategy GTM Strategy Consultant AI Marketing Systems Customer Journey Strategy Positioning Growth Strategy Marketing Audit Marketing Operations Lead Capture Content Sales Enablement Analytics Social Media Video Production

Marketing Program Director (Audience Management – contract)

Capital Group

Jul 2024 - Feb 2025 (7 months)

Directed institutional marketing programs and audience strategy, aligning Sales, Product, and Marketing leadership around GTM priorities, audience segmentation, journey optimization, and pipeline impact for high-value account segments.

Marketing Strategy Audience Segmentation Customer Journey Optimization Pipeline Management CRM KPI Reporting Digital Strategy Content Assessment Executive Reporting

Lifecycle Marketing Manager, Senior Product

Amazon Prime Video

Jan 2022 - Jul 2024 (2 years 6 months)

Led lifecycle strategy and owned-and-operated growth initiatives across Prime Video surfaces, partnering cross-functionally with Product, Design, Engineering, Creative, Data Science, and Analytics to scale acquisition, engagement, and retention nationally.

Lifecycle Marketing Product Marketing Growth Marketing Customer Journey Optimization Automation Experimentation AI ML Data Analysis Campaign Management Cross functional Leadership

Principal Marketing Consultant, GTM & Startup Growth Strategy

AKG Marketing

Jul 2017 - Jan 2022 (4 years 6 months)

Led project-based marketing strategy and contract engagements for startups, small businesses, agency partners, and enterprise-adjacent clients, supporting GTM strategy, product marketing, lifecycle marketing, demand generation, audience planning, sales enablement, marketing operations, SaaS/cloud marketplace positioning, and conversion strategy.

GTM Strategy Product Marketing Lifecycle Marketing Demand Generation Audience Planning Sales Enablement Marketing Operations SaaS Cloud Marketplace ABM Analytics CRO UX Audits Content Strategy Positioning

Vice President, Digital Marketing (Contract)

BlackRock

Apr 2019 - Mar 2020 (11 months)

Led enterprise digital transformation and integrated demand strategy for institutional audiences across 10 global sites, aligning brand, product narratives, regional activation, publishing operations, web experience, and sales enablement.

Digital Transformation Demand Generation Web Modernization SEO UX Content Strategy Sales Enablement Multi channel Marketing Lead Generation Nurture Strategy

Client Media Specialist, Campaign & Account Management

Valassis Communications

Mar 2015 - Jul 2017 (2 years 4 months)

Led campaign execution, client media planning, account coordination, and performance reporting across 150+ accounts; managed workflow support for 5 coordinators, delivered training, and built automation tools that streamlined campaign operations, improved productivity, and supported client revenue growth.

Campaign Management Media Planning Account Management performance reporting Workflow Automation Training

Sales Enablement Specialist (Marketing Contract)

Trinet

Sep 2013 - Jan 2014 (4 months)

Supported regional sales teams with Salesforce training, proposal materials, RFP process improvements, and sales presentations that improved productivity and strengthened sales execution.

Sales Enablement Salesforce Proposal Development RFP Sales Presentations

Sales Solutions Specialist

Verizon Wireless

Sep 2010 - Jan 2013 (2 years 4 months)

Drove customer acquisition, product education, account growth, and sales performance in a quota-driven environment while supporting customer retention and solution-based selling.

Customer Acquisition Product Education Account Growth Sales Performance Customer Retention Solution Selling