Open to opportunities

Caroline Schmid

@carolineschmid

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Growth and lifecycle marketing executive driving retention-led revenue for SaaS and technology companies.

United States

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What I'm looking for

I seek senior marketing roles where I can build and scale lifecycle-driven growth programs, use data and experimentation to improve retention, and lead cross-functional teams toward sustainable revenue.

I am a growth and lifecycle marketing executive with 20 years of experience building activation, engagement, and retention systems across SaaS, technology, and subscription-driven businesses. I have led global demand generation, ABM, paid, organic, and lifecycle initiatives that turned product usage into durable revenue.

As a hands-on leader I architected zero-to-one lifecycle frameworks, deployed AI-assisted outbound and engagement cadences, and scaled programs that delivered measurable outcomes — including 5X YoY marketing-sourced pipeline growth, a 36% MQL-to-SQL conversion, and a 400% YoY ABM mid-market pipeline increase. I’ve driven retention programs that protected $200M in recurring revenue and built digital demand from $0 to $250M in marketing-attributed pipeline.

I thrive at the intersection of strategy and execution: designing lifecycle journeys, improving CAC efficiency, implementing predictive analytics and attribution, and building high-performing teams to operationalize growth. I prioritize data-driven experimentation, product-aligned onboarding, and scalable marketing systems to accelerate sustainable revenue growth.

Experience

Work history, roles, and key accomplishments

Vice President, Growth

Linnworks

Jan 2023 - Jan 2026 (3 years)

Executive owner of global demand generation and growth marketing for a multi-product ecommerce SaaS platform; architected lifecycle journeys and intent-driven ABM that drove 5x YoY growth in marketing-sourced pipeline and improved MQL→SQL conversion to 36%.

Lifecycle Marketing ABM Demand Generation Paid Search Paid Social SEO CRM Marketing Automation

Head of Marketing

Gembah

Jan 2021 - Dec 2022 (1 year 11 months)

Led global lifecycle and retention programs that strengthened renewal performance and protected $200M in recurring revenue while scaling digital stack and driving 12x revenue growth and 5x YoY lead growth.

Lifecycle Retention Marketing Paid Media SEO CRO Marketing Operations Revenue Growth

Sr Director, Demand Generation

Heartland Payment Systems

Jan 2020 - Dec 2021 (1 year 11 months)

Provided strategy and execution across digital, social and event channels; improved marketing-attributed revenue 57% YoY and implemented routing, enrichment and scoring workflows to boost speed-to-lead and pipeline quality.

Demand Generation Lead Scoring Marketing Automation

Director, Digital Marketing

Flex

Jan 2017 - Dec 2020 (3 years 11 months)

Owned corporate digital channels and transformed digital marketing into a revenue-generating function, scaling marketing-attributed pipeline from $0 to $250M and redesigning Flex.com for improved conversion and performance.

Digital Marketing Ecommerce SEO CRO Paid Media Marketing Analytics Martech

VP, Digital Strategy & Demand

Altudo

Jan 2014 - Dec 2016 (2 years 11 months)

Led demand generation, ABM and automation in a consulting environment delivering GTM strategy and digital experiences for clients such as AMEX and Morgan Stanley.

ABM Demand Generation Client Consulting Digital Strategy Marketing Automation

Sr Manager, Global Lifecycle

Dell

Jan 2011 - Dec 2014 (3 years 11 months)

Led global lifecycle initiatives driving $200M through services marketing across 50 countries and 22 languages, building segmentation, journey mapping, and automation to improve retention and adoption.

Lifecycle Marketing Segmentation Journey Mapping Email Automation

Director of Marketing

Rainmaker

Jan 2008 - Dec 2011 (3 years 11 months)

Directed marketing strategy and execution, delivering demand generation, product/UX collaboration and campaign programs to drive growth and brand presence.

Demand Generation Digital Marketing Product Marketing Campaign Management UX collaboration

Marketing Manager

Sprint

Jan 1998 - Dec 2008 (10 years 11 months)

Held progressive sales and marketing roles including program management and sales/channel roles contributing to marketing strategy, analysis and operations across the organization.

Marketing Operations Sales Enablement Program Management Marketing Strategy Analytics