Open to opportunities

Braxton corbin

@braxtoncorbin

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GTM & Product Marketing leader who turns complex products into revenue-driving narratives and scalable demand programs.

United States

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What I'm looking for

I’m looking for a role where I can own positioning and GTM direction—turning underperformance into pipeline growth through sharp narratives, cross-functional leadership, and board-ready marketing reporting in fast-moving environments.

I’m a GTM & Product Marketing leader with 10+ years translating complex products into revenue-driving narratives and commercialization strategies. I commercialized a failing supplement line into a multimillion-dollar DTC flagship, and I’ve led North American GTM strategy for global SaaS infrastructure platforms as the sole senior marketing leader with board-level visibility.

I’m known for owning positioning and go-to-market direction—not just executing within it. I thrive in ambiguous or underperforming environments where clarity, traction, and pipeline growth are the mandate, from rebuilding sales enablement and pipeline generation to building executive reporting infrastructure that supports leadership decisions.

Experience

Work history, roles, and key accomplishments

Principal, GTM & Marketing

Corbin Consulting

Jan 2023 - Jan 2026 (3 years)

Built and executed a 12-month SEO and content roadmap that increased CTR and conversion rate 37% within 4 months. Managed 50+ affiliate partners and 6 direct reports, driving 22 influencer placements and 28,900+ engagements in 15 days.

GTM Strategy Product Positioning SEO & Content Marketing Analytics Demand Generation NetSuite Competitive Intelligence Sales Enablement

Head of North American Marketing

PelicanCorp

Jan 2021 - Jan 2023 (2 years)

Owned North America GTM strategy and pipeline generation, moving stalled pipeline to 25% of annual goal in a single quarter. Salvaged an at-risk CT 811 utility contract renewal with a board-facing marketing playbook, securing a 30% revenue uplift and preserving a flagship government relationship.

Pipeline Generation Product Marketing Sales Enablement Stakeholder Management Board Level Communication

Principal, GTM & Marketing

Corbin Consulting

Jan 2018 - Jan 2021 (3 years)

Delivered fractional CMO and senior marketing leadership across GTM strategy, positioning, and demand generation for SaaS, supply chain, crypto, and wellness clients. Produced 60 compliance and fraud identification articles for RealIdentities, edited and deployed in-app over a 6-month content cycle.

GTM Strategy Product Commercialization Demand Generation Positioning Content Strategy Compliance Writing

Product & Brand Development Lead

SmashTech

Jan 2016 - Jan 2018 (2 years)

Rebuilt and commercialized SkinnyFit Tea by identifying formulation failures, sourcing new suppliers, and leading packaging redesign, transforming an underperforming product into a multimillion-dollar DTC flagship line. Owned P&L across DTC and Amazon channels and delivered $133K in Q1 savings by redesigning the supply chain within 90 days.

P L Ownership Product Commercialization Supply Chain Optimization Demand Forecasting

Production Supervisor

UPS

Jan 2015 - Jan 2016 (1 year)

Improved operational performance by transforming a bottom-ranked facility into a top-three district performer within 8 months through KPI transparency and team development. Hired, trained, and managed a 60-person union workforce under strict time, volume, and safety constraints.

Operations Management KPIs Team Leadership Hiring Safety Compliance Performance Coaching Communication Process Redesign