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Braxton corbinBC
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Braxton corbin

@braxtoncorbin

Product marketing and GTM strategy leader translating technical products into revenue-driving narratives.

United States
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What I'm looking for

I’m looking for a leadership role where I can own positioning and go-to-market direction—turning complex technical products into clear narratives, pipeline growth, and board-ready strategy across cross-functional teams.

I’m a product marketing and GTM strategy leader with 10+ years of experience translating complex technical products into positioning, commercialization, and revenue-driving narratives. I’ve built and led North American marketing functions for global SaaS infrastructure platforms, developed multimillion-dollar consumer product lines, and advised startups as a fractional executive—always focused on owning direction, not just executing tasks.

I step into ambiguous or underperforming GTM environments to create clarity, traction, and pipeline growth. Whether it’s developing enterprise SaaS messaging frameworks and sales enablement, building demand generation programs (conference, SEO, and content), or directing board-level stakeholder communication, I’m comfortable presenting, leading cross-functional teams, and scaling systems that hold up as you grow.

Experience

Work history, roles, and key accomplishments

PE

Marketing Officer

PelicanCorp

Jan 2021 - Jan 2023 (2 years)

Owned North American GTM strategy, positioning, pipeline generation, and brand as the sole senior marketing leader, partnering across product, sales, and engineering across four global offices. Generated consistent MQL/SQL supporting 25–50 qualified sales opportunities per month at peak and negotiated a major contract renewal with a 30% revenue uplift.

SM

Product & Brand Development Lead

SmashTech

Jan 2016 - Jan 2018 (2 years)

Spearheaded development and commercialization of SkinnyFit Tea, including formulation selection, packaging design, and end-to-end launch, resulting in the company’s flagship multimillion-dollar DTC product. Directed P&L across product lines and redesigned the supply chain in 90 days, delivering $133K in Q1 savings while building the company’s first analytics and demand forecasting system.

UP

Production Supervisor

UPS

Jan 2015 - Jan 2016 (1 year)

Turned a bottom-ranked facility into a top-three district performer within 8 months through communication redesign, KPI transparency, and team development. Led and mentored a 50-person union workforce across 12-hour shifts while managing safety compliance, shift planning, and volume forecasting under strict constraints.

SC

Certified Nursing Assistant

Sharp Chula Vista Medical Center

Jan 2011 - Jan 2014 (3 years)

Provided direct patient care across ICU/Telemetry and med-surg settings. Maintained EHR accuracy and collaborated with clinical teams to support care delivery.

SM

Regional Wellness Coordinator

Sprouts Marketplace

Jan 2007 - Jan 2012 (5 years)

Designed and launched an employee wellness program across 3 locations (250+ employees), improving health support and helping reduce company insurance costs. Managed program rollout during multi-site operations and maintained engagement across locations.

UL

Territory Growth Manager

Ultra Laboratories

Jan 2010 - Jan 2011 (1 year)

Expanded the South Bay market by conducting live product demos, delivering field education, and training retailers. Drove territory growth through in-store education and support for product adoption.

Education

Degrees, certifications, and relevant coursework

California State Polytechnic University, Humboldt logoCH

California State Polytechnic University, Humboldt

Bachelor of Arts, Philosophy of Language

B.A. in Philosophy of Language from California State Polytechnic University, Humboldt.

Tech stack

Software and tools used professionally

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