Open to opportunities

Braxton corbin

@braxtoncorbin

Message

Marketing leader driving growth for B2B SaaS and DTC brands through strategy and execution.

United States

Message

What I'm looking for

I seek senior marketing roles where I can own go-to-market strategy, budget and P&L responsibility, lead cross-functional teams, and scale measurable acquisition and retention programs in growth-focused companies.

I am a creative and analytical marketing strategist with 10+ years scaling B2B SaaS and DTC brands through full-funnel go-to-market execution, financial ownership, and cross-functional leadership.

I've owned regional marketing budgets, influenced P&L outcomes, led demand generation across B2B and B2C channels, and translated complex technical products into clear, revenue-driving narratives — including negotiating a contract renewal that increased revenue by 30% and launching a multimillion-dollar DTC product.

I partner with executives and boards to build structure in ambiguous environments, design scalable creative and operational systems, and drive measurable growth across acquisition, activation, and retention.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Various Clients

Jan 2016 - Present (10 years)

Provided fractional marketing leadership and growth strategy for startups and consumer brands, delivered SEO and product innovation projects that boosted CTR/conversions by 57% and generated operational savings of $200K annually.

SEO Growth Strategy Fractional Leadership Content Strategy GTM Analytics Demand Generation

Marketing Officer

Pelican Corp

Jan 2020 - Dec 2023 (3 years 11 months)

Led North American marketing for an international SaaS provider, owned regional budget planning and board-level reporting, directed international GTM for technical products, and negotiated a contract renewal that increased revenue by 30%.

Demand Generation Budgeting & Forecasting SaaS Marketing SEO Brand Strategy Stakeholder Management Go To Market

Operations & Product Lead

SmashTech

Jan 2016 - Dec 2018 (2 years 11 months)

Early employee who redesigned supply chain saving $133K in Q1, held P&L responsibility across product lines, reformulated multiple SKUs, and developed the flagship multimillion-dollar DTC product.

Supply Chain Optimization P&L management Product Development DTC Marketing Vendor Management Formulation

Production Supervisor

UPS

Jan 2015 - Dec 2016 (1 year 11 months)

Led a 50-person warehouse team across 12-hour shifts, transformed a bottom-ranked center into a top-three performer within 8 months by redesigning communication and KPI transparency.

Team Leadership Shift Management KPIs Safety Compliance Process Improvement Union Relations