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Benjamin Gorenberg

@benjamingorenberg

Growth and product marketing leader building AI-enabled GTM, lifecycle, and content systems that turn complex value into pipeline.

United States

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What I'm looking for

I’m looking for a remote marketing leadership role where I can own growth, product messaging, lifecycle programs, and GTM systems. I’m especially interested in AI, B2B SaaS, healthcare technology, and workflow-driven companies where marketing needs to turn complex value into clear messaging, stronger pipeline quality, better conversion, and measurable revenue impact.

I’m a growth and product marketing leader with experience building full-funnel demand generation, lifecycle programs, product messaging, sales enablement, and GTM reporting systems across AI/data, B2B SaaS, healthcare technology, workflow platforms, professional services, and operationally complex markets.

My work often sits at the point where complex products or services need to become clear to buyers. I translate technical, clinical, and operational topics into campaigns, landing pages, email nurture, buyer education, customer proof, sales materials, and audience-specific messaging that support pipeline growth and sales readiness.

Most recently, I led demand generation, lifecycle marketing, positioning, and GTM strategy for a U.S.-led outsourcing provider serving healthcare, ecommerce, technology, financial services, and operational workflows with $100K+ ACV targets. I increased qualified meetings by more than 60% by building a cross-functional GTM and lifecycle framework across outbound campaigns, nurture, webinars, sales enablement, SDR handoff, and audience engagement programs.

Earlier, I rebuilt demand generation and GTM execution after a leadership gap at an AI/data professional services company, acting as de facto Marketing Director while leading a team of four. I launched an AI/ML and data services portfolio that contributed to a 15% increase in qualified pipeline and helped generate more than $5M in pipeline, supported stronger engagement through AI-assisted content workflows, and drove a 23% lift in digital engagement through a website repositioning.

I’ve also led product messaging for a healthcare workflow platform, increasing qualified meetings by 45% and supporting a successful $2M fundraising round. I’m most interested in remote roles where I can build scalable marketing systems, improve demand generation, sharpen product or category messaging, and help technical or healthcare-related companies turn complex value into measurable growth.

Experience

Work history, roles, and key accomplishments

Director of Marketing

Peak Outsourcing

Oct 2025 - May 2026 (7 months)

Owned demand generation, lifecycle marketing, positioning, and GTM strategy for a U.S.-led outsourcing provider with $100K+ ACV targets. Increased qualified meetings by 60% by operationalizing a cross-functional GTM and lifecycle marketing framework and strengthened competitive positioning with battlecards, win/loss insights, and objection-handling.

Demand Generation Lifecycle Marketing GTM Strategy Audience Segmentation Sales Enablement Webinars Outbound Narratives

Senior Marketing Manager

Wimmer Solutions

Dec 2021 - Mar 2024 (2 years 3 months)

Rebuilt demand generation and lifecycle campaigns for AI/data B2B services across SMB and enterprise segments, hiring and mentoring a team of 4. Launched an AI/ML and data services suite, generating $5M+ pipeline and improving win rates with enablement systems that drove a 15% increase in qualified pipeline through a 6-part webinar series (~30% MQL engagement lift; 60% average attendance).

Product Marketing Audience Segmentation Sales Enablement Competitive Intelligence Marketing Automation Content Strategy Campaign Analytics

Marketing Director

Precision Image Analysis (PIA)

May 2018 - May 2021 (3 years)

Led product marketing and messaging for a medical imaging and radiology workflow platform, translating complex clinical and operational workflows for technical, clinical, and executive stakeholders. Increased qualified meetings by 45% and improved early-stage adoption and usage by 10%+; supported a $2M fundraising round with solution briefs and investor deck materials.

Product Marketing ABM Case Study Development Sales Enablement Campaign Execution Healthcare GTM Investor Materials

Global Marketing Manager

AGC Biologics

May 2016 - Jul 2017 (1 year 2 months)

Directed global GTM strategy across AMER, EMEA, and APAC, localizing messaging and personas to accelerate buyer journeys. Led a flagship global summit with a $220K budget and increased attendee satisfaction scores by 31%, while building sales enablement and use-case collateral to align touchpoints across sales and marketing.

GTM Strategy Event Marketing Sales Enablement Use Case Collateral Stakeholder Management Vendor Management

Independent Marketing Consultant

Freelance

Apr 2009 - Jun 2016 (7 years 2 months)

Delivered positioning, GTM, content, campaign execution, and sales enablement for B2B technology, SaaS, healthcare, cybersecurity, and professional services clients. Built marketing assets spanning web, email, and funnel strategy to support pipeline and revenue outcomes.

GTM Strategy Positioning Content Marketing Campaign Execution Web Content Email Marketing Sales Enablement Lead Nurturing B2B Marketing Marketing Operations

Marketing & Communications Manager

GM Nameplate

May 2004 - Jan 2009 (4 years 8 months)

Launched new prototyping and manufacturing services across industrial, electronics, and med-device verticals, developing differentiated positioning and customer-facing technical narratives for regulated OEM environments. Overhauled the corporate website to improve digital engagement, boosting organic traffic by nearly 30% and repositioning the site as a lead-generation asset.

SEO CMS Management Marketing Automation Lead Generation Content Editing