Open to opportunities

som shekar

@somshekar

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Experienced marketing manager with a focus on strategic growth and innovation.

India

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What I'm looking for

I seek a role in a forward-thinking company that values innovation and collaboration, where I can drive impactful marketing strategies and contribute to business growth.

With 16 years of experience in engineering, industrial automation, cybersecurity, SAP solutions, and digital marketing, I have honed my expertise in creating global marketing strategies and leading high-performance teams. My passion lies in joining an innovative organization where I can contribute to strategic growth, develop cutting-edge marketing strategies, and enhance customer engagement.

Throughout my career, I have successfully executed numerous marketing campaigns and events, achieving significant revenue targets and pipeline contributions. My ability to leverage emerging technologies and build strong partnerships has been instrumental in driving growth across various regions, including APJ, EMEA, the US, and India. I excel in motivating teams to achieve peak performance in complex, cross-functional environments while optimizing resources and technology.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

SAP India Private Limited

Jul 2023 - Mar 2024 (8 months)

At SAP India, I executed campaigns and orchestrated integrated inbound and outbound strategies to boost global events, achieving significant pipeline creation through strategic demand management. I collaborated with sales teams to optimize lead conversion and managed marketing tools to enhance demand management.

Campaign Management Demand Generation Strategic Planning Marketing Automation Lead Conversion Event Management Analytics Team Leadership Budget Management

Marketing Manager - Global

Inspira Enterprise India Limited

Jan 2022 - Apr 2023 (1 year 3 months)

I planned and executed marketing campaigns using inbound and outbound tactics, leading to increased lead generation and successful revenue targets. Collaborated with cybersecurity OEMs to drive marketing initiatives and achieved significant sales objectives.

Campaign Execution Lead Generation Collaboration Event Planning Budget Management Digital Marketing Analytics Team Management Sales Strategy

Manager - Marketing, All India

Ample Digital Private Limited

Mar 2021 - Dec 2021 (9 months)

Led marketing initiatives for OEM solutions and developed marketing plans in collaboration with business units. Directed a nationwide inside sales team and implemented go-to-market activities including webinars and trade shows.

Marketing Strategy Team Leadership Event Management Content Creation Lead Generation Sales Support Campaign Management Digital Marketing

Marketing and BD Manager, All India

Syneverse Technologies LLP

Dec 2019 - Mar 2021 (1 year 3 months)

Led marketing and sales initiatives for Industry 4.0 solutions, developing strategies to promote and sell turnkey projects. Managed relationships with clients to drive revenue growth and implemented process improvements.

Sales Strategy Client Management Sales Initiatives Team Leadership Process Improvement Lead Generation Strategic Partnerships Sales Growth

Marketing Project Manager

IBM India Private Limited

Feb 2011 - Nov 2019 (8 years 9 months)

Supported campaign managers in executing integrated marketing campaigns, utilizing analytics to optimize performance. Managed end-to-end execution of campaigns and collaborated on content strategies.

Campaign Management Analytics Content Strategy Event Management Digital Marketing Social Media Lead Detection Project Management Team Collaboration

Assistant Manager - Marketing

Novem Solutions Pvt. Ltd

May 2009 - Oct 2010 (1 year 5 months)

Led marketing and sales efforts for Engineering & Staffing Services, developing go-to-market strategies and managing marketing promotions and events.

Marketing Strategy Go To Market Strategy Event Management Revenue Analysis Digital Marketing CRM Tools Team Management Market Trends

Assistant Manager - BD & Sales

Chivaro Technologies Pvt. Ltd

May 2005 - Jun 2007 (2 years 1 month)

Led marketing and sales for engineering product design and embedded systems. Developed new business opportunities and collaborated with project managers to strengthen partnerships.

Business Development Market Research Sales Strategy Negotiation Marketing Collateral Trade Shows Pipeline Management

Account Manager

EDS Technologies Pvt. Ltd

Nov 2000 - May 2004 (3 years 6 months)

Led marketing and sales initiatives for CAD/CAM/CAE/PLM software, conducting market analysis and coordinating promotional activities to drive business development.

Market Analysis Business Development Sales Strategy Promotional Activities Product Knowledge Trade Shows Reporting

Education

Degrees, certifications, and relevant coursework

RVIM, Bangalore University

MBA, Marketing

2011 - 2019

Completed an MBA with a focus on Marketing and Finance, gaining insights into strategic marketing, financial management, and business development.

Visveswaraya Technological University

Bachelor of Engineering, Mechanical Engineering

2005 - 2009

Earned a Bachelor of Engineering degree, specializing in Mechanical Engineering, which provided a strong foundation in engineering principles and practices.