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Swathi Kulkarni

@swathikulkarni

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Results-driven marketing manager with expertise in performance strategies.

India

Message

What I'm looking for

I am seeking a dynamic marketing role that fosters creativity and innovation, allowing me to leverage my skills in performance marketing and team leadership while contributing to impactful brand strategies.

I am a dedicated marketing manager with a proven track record of developing effective performance marketing strategies for over 150 brands. My experience includes generating more than 1300 digital leads from various events and significantly increasing traffic to event landing pages by 4x within three months. I have been recognized as 'Best Performer of the Quarter' three times in a year, showcasing my commitment to excellence and results.

Currently, I lead a team at Quadrant Technologies, where I have successfully executed messaging and positioning strategies that differentiate our products in the marketplace. My expertise in Google Ads, Google Analytics, and Salesforce CRM has empowered sales teams and enhanced operational efficiency. I am passionate about market research and analysis, ensuring that our campaigns resonate with target audiences and drive engagement.

Throughout my career, I have managed substantial budgets for multi-objective campaigns, optimizing ad copies through A/B testing to improve click-through rates and conversions. My leadership skills have been instrumental in training team members and implementing successful corporate communication campaigns that promote brand values and key messages.

Experience

Work history, roles, and key accomplishments

Current

Manager - Marketing

Current

Quadrant Technologies

Apr 2024 - Present (1 year 3 months)

Developed and executed messaging & positioning strategies to differentiate products and services in the marketplace. Empowered sales teams through clear value proposition communication and creation of essential sales enablement tools.

Google Ads Google Analytics Data Studio Merchant Centre

Manager - Marketing

Egen (formerly known as SpringML,Inc.)

Jan 2021 - Mar 2024 (3 years 2 months)

Managed a team of 10 members for the successful implementation of Salesforce Partner Marketing activities. Conceptualized and handled 8 big-ticket event promotions, including conferences, trade shows, and product launches.

Salesforce CRM Talend Campaign Monitor Advanced Excel Leadership Strategic Thinking Problem Solving

Senior Executive - Marketing

Google

Jan 2019 - Dec 2021 (2 years 11 months)

Formulated effective performance marketing strategies for 150+ brands, driving increased brand visibility and customer engagement. Conducted A/B testing to optimize ad copies, resulting in improved click-through rates and conversions.

Performance Marketing A B Testing Budget Management Customer Service

Senior Executive

Cognizant

Jan 2018 - Dec 2019 (1 year 11 months)

Optimized campaigns for prominent companies, enhancing key performance indicators. Developed 200+ customized dashboards for various campaigns, providing comprehensive data visualization and analysis.

Campaign Optimization Data Visualization Account Management Customer Satisfaction

Senior Associate

Unisys Global Services

Jan 2016 - Dec 2018 (2 years 11 months)

Provided IT support and solutions to non-technical users, ensuring timely resolution of hardware and software issues. Diagnosed and troubleshot various technical issues, including network connectivity, software compatibility, and hardware malfunctions.

IT Support Troubleshooting Hardware Software User Training

Education

Degrees, certifications, and relevant coursework

St. Augustine PG College

MBA, Marketing & HR

Completed a Master of Business Administration with a dual specialization in Marketing and Human Resources. Gained comprehensive knowledge in strategic marketing, brand management, and human capital development.

Avanti Degree College

B.com (HONS), Commerce

Obtained a Bachelor of Commerce with Honors from Osmania University. Focused on core business principles, including accounting, economics, and business management.