what I do best are typically B2B marketing generalist roles - say marketing for a business unit / product line / industry / segment or country/region
In short roles related to: integrated campaigns & marketing, field marketing, regional marketing
@nikhilmirashi
B2B Marketer with 14+ years experience in integrated marketing - regional, field, growth and demand
what I do best are typically B2B marketing generalist roles - say marketing for a business unit / product line / industry / segment or country/region
In short roles related to: integrated campaigns & marketing, field marketing, regional marketing
Unlike traditional marketers, the variety of experiences I possess has enriched my profile. A Mechanical engineer with a PGDM in Finance, I have worked across various domains.
I have a 360-degree exposure to marketing which includes regional, product, growth, field marketing My roles have covered digital marketing, content, social media, events and branding.
I have worn many hats including devising marketing strategies, managing GTM with alliances and partners, conceptualizing marketing campaigns, orchestrating end to end events, and sales enablement.
In addition, I have also dabbled product marketing where I was involved in new product launches, value proposition development, positioning & messaging, sales enablement, and integrated marketing.
I have also enjoyed public speaking / networking addressing external audiences in seminars, events or conferences!
Work history, roles, and key accomplishments
Planning and executing, integrated demand generation programs for net new logos focused on new customer acquisition, creating new business and pipeline opportunities.
MoEngage
Mar 2022 - Mar 2024 (2 years)
Lead overall Middle East + Africa marketing - brand awareness, demand generation, and pipeline acceleration for the region. Own the budget, messaging, marketing strategy, channel mix, and campaign execution. Drive awareness as well as demand gen with integrated marketing via the content, digital and events for the region.
Regional marketing head for India responsible for brand awareness, go-to-market, field marketing, demand generation
Dista
Jul 2019 - Oct 2020 (1 year 3 months)
Product messaging, Content strategy, Marketing Operations, Inbound Marketing
CloudMoyo
Sep 2015 - Jul 2019 (3 years 10 months)
Integrated Marketing, Product Marketing, Partner Marketing, Team building, Employer Branding
Icertis
May 2016 - Sep 2018 (2 years 4 months)
Led marketing efforts in the APAC region including: events, campaigns, localization, sales enablement, partner marketing
Cognizant
Apr 2012 - Jul 2015 (3 years 3 months)
Pre-sales, Business Development & Marketing Support - SAP Practice
NIIT
Jun 2010 - Apr 2012 (1 year 10 months)
Rotational leadership development program aimed at creating a pipeline of future leaders for NIIT with rotations across BUs
Degrees, certifications, and relevant coursework
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