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NIKHIL MIRASHI

@nikhilmirashi

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B2B Marketer with 14+ years experience in integrated marketing - regional, field, growth and demand

India

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What I'm looking for

what I do best are typically B2B marketing generalist roles - say marketing for a business unit / product line / industry / segment or country/region

In short roles related to: integrated campaigns & marketing, field marketing, regional marketing

Unlike traditional marketers, the variety of experiences I possess has enriched my profile. A Mechanical engineer with a PGDM in Finance, I have worked across various domains.

I have a 360-degree exposure to marketing which includes regional, product, growth, field marketing My roles have covered digital marketing, content, social media, events and branding.

I have worn many hats including devising marketing strategies, managing GTM with alliances and partners, conceptualizing marketing campaigns, orchestrating end to end events, and sales enablement.

In addition, I have also dabbled product marketing where I was involved in new product launches, value proposition development, positioning & messaging, sales enablement, and integrated marketing.

I have also enjoyed public speaking / networking addressing external audiences in seminars, events or conferences!

Experience

Work history, roles, and key accomplishments

Head of regional Marketing - MEA

MoEngage

Mar 2022 - Mar 2024 (2 years)

Lead overall Middle East + Africa marketing - brand awareness, demand generation, and pipeline acceleration for the region. Own the budget, messaging, marketing strategy, channel mix, and campaign execution. Drive awareness as well as demand gen with integrated marketing via the content, digital and events for the region.

Integrated Marketing Brand Awareness Demand Generation Pipeline Acceleration Budget Management Messaging Marketing Strategy Content Marketing Digital Marketing Event Marketing

Director, Regional Marketing

CleverTap

Oct 2020 - Feb 2022 (1 year 4 months)

Regional marketing head for India responsible for brand awareness, go-to-market, field marketing, demand generation

Regionalization Brand Awareness Go To Market Field Marketing Demand Generation

Head (Director) of Marketing

Dista

Jul 2019 - Oct 2020 (1 year 3 months)

Product messaging, Content strategy, Marketing Operations, Inbound Marketing

Product Messaging Content Strategy Marketing Operations Inbound Marketing

Sr. Manager, Marketing

CloudMoyo

Sep 2015 - Jul 2019 (3 years 10 months)

Integrated Marketing, Product Marketing, Partner Marketing, Team building, Employer Branding

Integrated Marketing Product Marketing Partner Marketing Team Building Employer Branding

Sr. Regional Marketing Manager

Icertis

May 2016 - Sep 2018 (2 years 4 months)

Led marketing efforts in the APAC region including: events, campaigns, localization, sales enablement, partner marketing

Event Management Campaign Management Localization Sales Enablement Partner Marketing

Senior Business Development Analyst

Cognizant

Apr 2012 - Jul 2015 (3 years 3 months)

Pre-sales, Business Development & Marketing Support - SAP Practice

Pre Sales Business Development Marketing Support SAP

Executive Management Trainee

NIIT

Jun 2010 - Apr 2012 (1 year 10 months)

Rotational leadership development program aimed at creating a pipeline of future leaders for NIIT with rotations across BUs

Leadership Development Sales Enablement Market Research

Integrated and Field Marketing - APAC

ServiceNow

Aug 2024 - Mar 2025 (7 months)

Planning and executing, integrated demand generation programs for net new logos focused on new customer acquisition, creating new business and pipeline opportunities.