Open to opportunities

Sneha Sharma

@snehasharma2

Message

Marketing Manager driving demand generation, SEO/GEO, and go-to-market strategy to grow pipeline and brand visibility.

India

Message

What I'm looking for

I’m looking to lead demand generation and go-to-market strategy end-to-end, using SEO/GEO, multi-channel campaigns, and marketing automation to grow pipeline and brand—partnering closely with sales and global stakeholders for measurable impact.

I’m a Marketing Manager and Marketing Strategist with 15+ years of experience driving demand generation, brand growth, and go-to-market strategy for industrial equipment and building solutions. I focus on measurable impact—pipeline growth, stronger market visibility, and smarter campaign execution across regions.

At Mespack India (Duravant India Pvt Ltd), I lead SEO & GEO strategy for India and US markets to improve search visibility and lead quality, and I own end-to-end trade show, industry event, and webinar execution in India to strengthen brand presence and pipeline generation. I also launched Inside Sales initiatives for India and Thailand to enable structured lead qualification and sales efficiency.

I bring a strong data-and-automation mindset: I’ve evaluated and implemented lead amplification tools (Zoom, Apollo), managed Salesforce and Marketo databases for campaign effectiveness, and developed multi-channel content (blogs, technical articles, email campaigns, LinkedIn) to enhance engagement. I’m recognized as a Star Performer Award recipient (2024), and I previously built scalable marketing programs at Columbia Machine Engineering (I) Pvt. Ltd. and brand launches at ASSA ABLOY India Pvt. Ltd.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Duravant India Pvt Ltd

Apr 2023 - Present (3 years 3 months)

Led SEO & GEO strategy for India and US markets to improve search visibility and lead quality. Managed trade shows/events/webinars, launched inside sales initiatives, and owned Salesforce/Marketo databases to drive campaign effectiveness and pipeline generation.

Marketing Manager

Columbia Machine Engineering (I) Pvt. Ltd.

Aug 2016 - Apr 2023 (6 years 8 months)

Developed and executed marketing strategies across product verticals and optimized website/social media performance to improve campaign effectiveness. Led trade show participation, managed digital campaigns and vendor partnerships for lead generation, and ran SEO-driven and email campaigns with ongoing reporting and budgeting.

Marketing Strategy Website Optimization Trade Shows Digital Campaigns Partnerships Lead Generation SEO & Content Email Marketing CTR Optimization Reporting

Marketing Manager

ASSA ABLOY India Pvt. Ltd.

Feb 2010 - Jun 2012 (2 years 4 months)

Drove promotion and brand awareness for Yale in India, including developing pricing strategy for retail and projects. Designed and launched exclusive Yale showrooms, prepared marketing collateral, and supported new brand launches using product gap analysis and benchmarking.

Brand Awareness Promotion Pricing Strategy Retail Marketing Project Marketing Marketing Collateral Gap Analysis Benchmarking

Senior Executive, Marketing

Godrej & Boyce Mfg. Co. Ltd.

Aug 2007 - Feb 2010 (2 years 6 months)

Managed nationwide inquiries and supported project execution, including costing/estimations. Produced user manuals, catalogues, and website content, and performed market research, competitive analysis, and product benchmarking while supporting exhibition planning and execution.