Open to opportunities

Pooja Gupta

@poojagupta2

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Data-driven marketing professional with 12+ years of experience.

India

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What I'm looking for

I am looking for a role that values creativity and innovation, offering opportunities for growth and collaboration within a dynamic team.

I am a strategic and result-oriented marketing professional with over 12 years of experience in the tech industry. My expertise lies in driving growth through effective go-to-market strategies, compelling storytelling, and targeted multi-channel campaigns. I have a proven track record of generating leads and accelerating pipelines, having successfully influenced sales pipelines exceeding $6.5 million through my initiatives.

In my current role as a Senior Marketing Manager at Tata Communications, I lead a team focused on demand generation and field marketing activities. I have developed over 15 webinars and numerous whitepapers, which have significantly contributed to sales conversations and content syndication programs. My efforts have been recognized with over 20 industry awards, showcasing my ability to position products effectively and build credibility through customer advocacy.

Throughout my career, I have honed my skills in stakeholder management and collaboration within cross-functional teams across various regions, including India, North America, and Europe. I am passionate about leveraging data and insights to create impactful marketing strategies that resonate with target audiences and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Sr. Marketing Manager

Current

Tata Communications

Jul 2020 - Present (4 years 10 months)

Spearheading a team of 3 for demand generation and field marketing activities, managing a budget of $500k to generate 700+ MQLs annually. Developed webinars and whitepapers to enhance sales conversations and secured 20+ industry recognitions.

Demand Generation Field Marketing Lead Conversion Stakeholder Management Budget Management Marketing Strategy Sales Enablement

Product Marketing Manager

Tata Communications

Jul 2020 - Aug 2023 (3 years 1 month)

Maintained product messaging and produced over 60 marketing assets including videos and whitepapers. Engaged with the analyst community to position the solution as an industry leader, achieving 15+ recognitions annually.

Product Messaging Product Positioning Content Creation Sales Support Digital Marketing Campaign Management Team Collaboration

Product Marketing Manager

Airtel

Sep 2019 - Jul 2020 (10 months)

Generated 20+ MQLs through social media campaigns and on-ground events. Managed the digital launch of a new product and prepared techno-marketing documents.

Social Media Marketing Event Management Digital Launch Lead Generation Campaign Management Product Launch Content Development Marketing Strategy Team Collaboration

Enterprise Marketing Manager

Reliance Jio

Jun 2015 - Aug 2019 (4 years 2 months)

Led a team to manage brand alliances and executed campaigns that increased app engagement by 43%. Set up automated campaigns that improved app open rates and streamlined processes for organic installs.