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Somesh B

@someshb1

Marketing leader advising B2B and technology clients on go-to-market; built ZEISS VisioGen’s launch strategy across the US, APAC, and ANZ.

India

Message

At Carl Zeiss, I owned end-to-end go-to-market strategy for ZEISS VisioGen, an AI-powered refractive care platform, across the US, Asia-Pacific, and ANZ. I translated global strategy into regional launch plans and delivered every product launch milestone on time.

At BloomValueCorporation, I built the marketing function from zero, spanning the website, content, campaigns, and marketing stack. I positioned the company in AI-based health technology for value-based care and led product messaging, launch plans, and sales enablement.

Today, I advise clients across B2B, B2B2C, and B2C on positioning, go-to-market, demand generation, and performance marketing. I also build AI-led marketing operations automation and client websites using n8n, Webflow, and Framer Motion.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Independent Consulting

Jul 2026 - Present (3 months)

Advises clients across B2B, B2B2C, and B2C models on positioning, go-to-market strategy, demand generation, and performance marketing. Builds AI-led automation for marketing operations and designs client websites end to end.

Positioning Go To Market Strategy Demand Generation Performance Marketing N8n LLM workflows Webflow Framer Motion Lead Capture Lead Scoring Marketing Automation

Head of Marketing

Carl Zeiss

Jan 2025 - Jun 2026 (1 year 5 months)

Owned end-to-end go-to-market strategy for ZEISS VisioGen, an AI-powered refractive care platform, across the US, Asia-Pacific, and ANZ. Built demand generation infrastructure from zero and directed cross-functional delivery, achieving 100% of product launch milestones on time.

Go To Market Strategy Product Launch Demand Generation Content Strategy AI First Content ChatGpt Claude Gemini Cross functional Leadership

Marketing Leader

BloomValue Corporation

Jan 2023 - Dec 2025 (2 years 11 months)

Built and scaled the entire marketing function from zero, covering website, content, campaigns, thought leadership, and the stack across HubSpot, Salesforce, and GA4. Positioned the company as a category leader in AI-based health technology for value-based care.

Marketing Strategy HubSpot Salesforce GA4 Product Marketing Demand Generation ABM Sales Enablement Content Marketing

Deputy General Manager, Digital Marketing

Omega Healthcare

Jan 2022 - Dec 2023 (1 year 11 months)

Led go-to-market and product marketing strategy to expand the company's footprint in AI-driven healthcare services. Designed integrated demand generation engines and established marketing operations discipline across funnel tracking, attribution modeling, and performance dashboards.

Go To Market Strategy Product Marketing Demand Generation ABM SEO Marketing Automation Funnel Tracking Attribution Modeling Performance Dashboards

Head of Digital Marketing

Crediwatch Information Analytics

Jan 2020 - Dec 2022 (2 years 11 months)

Owned the full digital marketing function for a B2B credit intelligence platform across banking, financial services, and enterprise buyers. Built the inbound engine from the ground up across technical SEO, site architecture, content, and marketing automation.

Digital Marketing Technical SEO Site Architecture Content Marketing Marketing Automation Enterprise Sales Pipeline Generation

Marketing Operations Excellence Manager

Weddingz.in/OYO Global Events

Jan 2016 - Dec 2020 (4 years 11 months)

Drove digital marketing and demand generation for India's largest wedding venue and services marketplace, through its acquisition by OYO and into the combined global events and venues vertical. Led performance marketing, SEO, and full-funnel paid and organic acquisition.

Digital Marketing Demand Generation Performance Marketing SEO Paid Acquisition Organic Acquisition CPA Optimization

Manager, Digital Marketing

ABB

Jan 2013 - Dec 2016 (3 years 11 months)

Ran digital marketing programs for B2B industrial and energy units across European and global markets, covering web, campaign, email, and content operations.

Digital Marketing B2B Marketing Campaign Management Email Marketing Content Operations

Assistant Manager, Marketing

Schneider Electric

Jan 2009 - Dec 2013 (4 years 11 months)

Delivered product launch campaigns, collateral development, partner marketing, and event execution across B2B energy management portfolios for European and Middle East markets.

Product Launch Collateral Development Partner Marketing Event Execution B2B Marketing