Looking for a job

Nicola Lewis

@nicolalewis

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I build and launch SaaS products, turning research, positioning and campaigns into measurable growth.

India

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What I'm looking for

I'm looking to lead hands-on growth, product marketing and go-to-market work for products where customer insight, clear positioning and measurable campaigns can move the business forward.

I've built and launched Mizo, an AI-powered marketing platform, and CareUp, a virtual healthcare learning platform, at TripleMotion Media. I led both from customer research and product development through positioning, pricing, go-to-market, sales, partnerships and customer success.

For Mizo, I launched in the Netherlands through paid campaigns, SEO, email, social media, outbound outreach, Product Hunt and AppSumo, generating 50 trial registrations and more than 20 company demos. For CareUp, I helped acquire more than five B2B clients and over 100 paying B2C customers across the Netherlands and Belgium.

At Boxly, I led growth marketing for SaaS CRM and AI solutions across the UK, Ireland, Australia and the US. I built and led a seven-person marketing team, directed a full rebrand, and managed performance, content, product and automation initiatives.

Across Nucleo, SP Plus, Tangerine Innovation and Olive Group, I've delivered product positioning, multi-channel campaigns, website optimisation, events and international expansion. My work has improved website conversion by 50%, generated 500+ qualified leads, and supported campaigns across nine international markets.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth (Consultant)

Current

TripleMotion Media

Dec 2025 - Present (10 months)

Consulted across Mizo, an AI-powered marketing and social media platform, and CareUp, a virtual learning platform for healthcare. Built and launched both products from the ground up, leading from early-stage research through to commercial launch and growth.

Head of Marketing, Advisory Services

Boxly

Apr 2025 - Oct 2025 (6 months)

Led strategy and execution of growth marketing initiatives for a SaaS CRM and AI solutions company, scaling across the UK, Ireland, Australia, and the US. Built and led a high-performing in-house marketing team across content, design, motion graphics, paid media, and automation.

Marketing Strategy Team Leadership Branding Product Marketing Content Strategy Performance Marketing Google Ads Meta Ads LinkedIn SEO Marketing Automation Analytics Rebranding Website Optimization Retargeting Thought Leadership

Marketing Manager - Contract

Nucleo

Jan 2025 - Mar 2025 (2 months)

Led marketing and design for an investor and startup platform, creating brand guidelines, product positioning, and go-to-market messaging. Led a website redesign that improved conversion by 50% and increased average session duration by 20%.

Brand Guidelines Product Positioning Go To Market (GTM)Website Redesign Conversion Rate Optimization Event Marketing Webinars Digital Campaigns Email Marketing Lead Generation

Marketing

SP Plus

Nov 2023 - Nov 2024 (1 year)

Drove strategic marketing initiatives to promote products and services in high-traffic U.S. locations, focusing on product marketing, campaign optimization, and customer engagement.

Product Marketing Positioning Competitive Analysis Google Analytics Go To Market Strategy Campaign Management Email Marketing A B Testing Customer Surveys Collateral Development Event Marketing

Marketing Manager

Tangerine Innovation

Aug 2020 - Oct 2023 (3 years 2 months)

Drove impactful initiatives to elevate brand visibility, generate leads, and foster strategic partnerships, leveraging digital marketing and content creation strategies.

Digital Marketing Lead Generation Email Marketing Google Ads A B Testing Content Strategy SEO Social Media Webinars Partner Marketing Branding

Marketing Manager

Olive Group

Jun 2017 - Jul 2020 (3 years 1 month)

Successfully launched UK SaaS services globally, achieving high ROI in a short timeframe. Led a 10-person team across marketing, sales, and data analysis, managing campaigns in nine international markets.