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Deepshikha Aggarwal

@deepshikhaaggarwal

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Outcome-driven marketing leader with 15 years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance brand presence.

I am an outcome-driven marketing leader with 15 years of experience scaling B2B and SaaS brands across India and APAC. My proven track record includes building high-performance demand generation engines, go-to-market strategies, and brand systems that have led to two successful exits. I am skilled in full-funnel marketing, revenue acceleration, and regional leadership, with a creative approach to storytelling and market engagement.

Currently, I serve as the Marketing Director at Smile Group- SingleInterface, where I drive pipeline acceleration, thought leadership, and customer engagement initiatives for Asia's largest AI Retail Tech Stack. My key achievements include implementing integrated marketing strategies that have significantly improved deal closure rates and boosted customer acquisition. Previously, I led marketing initiatives at Sinch, achieving 3x YoY growth and enhancing pipeline opportunities while managing a substantial budget.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Smile Group- SingleInterface

Jul 2024 - Present (11 months)

Driving pipeline acceleration, thought leadership, and customer engagement initiatives for Asia's largest AI Retail Tech Stack. Implemented integrated marketing strategies to accelerate pipeline velocity, improve deal closure rates, and boost customer acquisition.

Pipeline Acceleration Thought Leadership Customer Engagement Integrated Marketing

Associate Vice President Marketing

Sinch

Oct 2018 - Aug 2023 (4 years 10 months)

Led marketing initiatives for a $150M+ CPaaS business, achieving 3x YoY growth and enhancing pipeline opportunities while managing a $600K annual budget. Increased new sales by 30% and net expansion pipeline by 10% through integrated campaigns and optimized PPC, SEO, and email strategies.

Pipeline Management PPC SEO Email Marketing Account Based Marketing

Deputy General Manager, Marketing

mCarbon (A Nuance Company)

Aug 2013 - Jan 2018 (4 years 5 months)

Orchestrated branding and marketing efforts, driving revenue growth from $4M to $15M. Increased media coverage by 30% through PR initiatives and CEO positioning.

Branding Marketing Revenue Market Expansion Strategic Partnerships

Brand And Marketing Executive

UBM PLC

Apr 2012 - May 2013 (1 year 1 month)

Managed end-to-end marketing for 3 large-scale events (IFSEC (Security), REI Expo (Renewable Energy), and Eco build (Sustainable Development). Drove a 30% rise in attendance and sponsor engagement.

Event Marketing Marketing Management

Public Relation Associate

Wordswork Communications

May 2011 - Mar 2012 (10 months)

Executed media outreach and press briefings, enhancing client visibility and satisfaction. This role focused on public relations strategies to improve client presence.

Media Relations Press Briefings Public Relations

Head of Marketing

ACL Mobile (Acquired by Sinch)

Repositioned ACL’s market identity and scaled its marketing function, leading to its acquisition by Sinch. Defined product positioning and go-to-market strategies, boosting market share and customer engagement by 30%.

Market Repositioning Marketing Function Scaling Product Positioning Go To Market Strategy Content Creation Event Management

Education

Degrees, certifications, and relevant coursework

Jamia Millia Islamia

Master of Business Administration, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided a comprehensive understanding of business strategies, market analysis, and brand management.

Delhi University

Bachelor’s Degree (Hons)

Obtained a Bachelor's Degree with Honors from Delhi University. The curriculum focused on developing foundational knowledge and critical thinking skills.