Open to opportunities

Deepshikha Aggarwal

@deepshikhaaggarwal

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Marketing Leader | B2B Growth | Scaling AI Brands in India & APAC

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance brand presence.

Over the past 15 years, I’ve led demand generation, brand repositioning, and global GTM for startups and multinationals. I’ve launched campaigns that directly impacted over $5M in ARR, built pipeline velocity, and sharpened category presence across diverse markets.

I specialize in CAC/LTV modeling CRM tool integration, and optimizing cross-channel performance.

I’ve contributed to two successful exits in India’s tech ecosystem and led marketing across India and Southeast Asia with proven impact in both strategy and scale.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Smile Group- SingleInterface

Jul 2024 - Present (1 year)

Driving pipeline acceleration, thought leadership, and customer engagement initiatives for Asia's largest AI Retail Tech Stack. Implemented integrated marketing strategies to accelerate pipeline velocity, improve deal closure rates, and boost customer acquisition.

Pipeline Acceleration Thought Leadership Customer Engagement Integrated Marketing

Associate Vice President Marketing

Sinch

Oct 2018 - Aug 2023 (4 years 10 months)

Led marketing initiatives for a $150M+ CPaaS business, achieving 3x YoY growth and enhancing pipeline opportunities while managing a $600K annual budget. Increased new sales by 30% and net expansion pipeline by 10% through integrated campaigns and optimized PPC, SEO, and email strategies.

Pipeline Management PPC SEO Email Marketing Account Based Marketing

Deputy General Manager, Marketing

mCarbon (A Nuance Company)

Aug 2013 - Jan 2018 (4 years 5 months)

Orchestrated branding and marketing efforts, driving revenue growth from $4M to $15M. Increased media coverage by 30% through PR initiatives and CEO positioning.

Branding Marketing Revenue Market Expansion Strategic Partnerships

Brand And Marketing Executive

UBM PLC

Apr 2012 - May 2013 (1 year 1 month)

Managed end-to-end marketing for 3 large-scale events (IFSEC (Security), REI Expo (Renewable Energy), and Eco build (Sustainable Development). Drove a 30% rise in attendance and sponsor engagement.

Event Marketing Marketing Management

Public Relation Associate

Wordswork Communications

May 2011 - Mar 2012 (10 months)

Executed media outreach and press briefings, enhancing client visibility and satisfaction. This role focused on public relations strategies to improve client presence.

Media Relations Press Briefings Public Relations

Head of Marketing

ACL Mobile (Acquired by Sinch)

Repositioned ACL’s market identity and scaled its marketing function, leading to its acquisition by Sinch. Defined product positioning and go-to-market strategies, boosting market share and customer engagement by 30%.

Market Repositioning Marketing Function Scaling Product Positioning Go To Market Strategy Content Creation Event Management

Education

Degrees, certifications, and relevant coursework

Jamia Millia Islamia

Master of Business Administration, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided a comprehensive understanding of business strategies, market analysis, and brand management.

Delhi University

Bachelor’s Degree (Hons)

Obtained a Bachelor's Degree with Honors from Delhi University. The curriculum focused on developing foundational knowledge and critical thinking skills.