Prakash Uthup

Design AI-driven B2B marketing frameworks to improve targeting precision, personalization, and content velocity. Architect integrated campaigns for qualified lead generation and pipeline nurturing, and advise leadership teams on deploying Generative AI to streamline marketing operations.

Elevated the global brand positioning of a social enterprise known for artisan-led sustainable rugs. Positioned executive leadership in international forums and streamlined marketing operations to improve agility and campaign output quality.

Led end-to-end marketing for multiple horizontal units and verticals within a 50,000+ employee BPM services organization. Launched the Global CFO Survey 2022 (1M+ impressions, 200K+ page views, engagement with 2,000+ target accounts), drove go-to-market partnerships, and rebuilt marketing governance across content, digital, events, and inside sales.

Led a high-performing team driving marketing outcomes for CRISIL's Ratings and Research businesses across India and international markets. Spearheaded an ESG business launch with a 360-degree integrated campaign (350+ qualified leads in the launch week) and led organization-wide rebranding aligned with S&P Global, while transforming digital presence with audience analytics and lead scoring and lau

Built and led a team planning and executing 130+ marketing programmes annually across 8 business units and corporate marketing. Delivered integrated campaigns across multiple channels, spearheaded analyst and influencer summits and client hospitality initiatives, served as an SME for initiating marketing automation and lead nurturing, and provided editorial/creative direction while managing outrea

Drove end-to-end marketing planning, budgeting, and execution of corporate and product campaigns for a specialist airline financial technology and outsourcing firm. Led a full brand transition and global launch of the new Accelya identity, managed international events and thought leadership (including the “Stay Ahead” forum), led website redesign with social/SEO programmes, owned PR strategy, and

Created and managed multi-product marketing campaigns and handled US trademark applications. Led corporate website redesign for a Singapore-headquartered MNC.

Managed advertising, PR, website, and internal communications. Led brand remake activities including logo and product rebranding for an insurance and financial services software MNC.

Helped found and operate a communications firm, leading IT client portfolio communications. Owned communications strategy, content, media relations, and national conference workstreams for clients including Mahindra Consulting (Bristlecone), Mahindra Special Services Group, IL&FS ETS, Asian Paints, and Intelenet Global.

Managed brand building, PR, and content for diverse clients at a communications group. Supported public relations and content workstreams as part of client deliverables.

Pursuing a Diploma in Gerontology at Tata Institute of Social Sciences.

Completed the AI Generalist certification, a 6-month program on generative AI applied to strategy and content supply chains.

Completed the 2023 Leadership Program with ILSS, focused on strategic leadership for the social impact sector.

Completed a PG Diploma in Advertising & PR at K. C. College of Management, Mumbai in 2000.

Completed a Bachelor of Commerce (BCom) from the University of Mumbai in 1999.

Attended a Branding Workshop at IIM Indore.

Attended a Social Media Marketing Workshop with NASSCOM LEADERS.