Nisha Syed Ali
@nishasyedali
I build global B2B demand engines that turn digital marketing into pipeline, revenue, and market visibility.
IndiaWhat I'm looking for
I've built full-funnel B2B marketing engines at IRISS, Aviz Networks, Cohesity, NVIDIA, and Flatworld Solutions, generating $85M+ in pipeline, 55,000+ qualified leads, and $18M in closed-won revenue across global markets.
At IRISS, I led a website and brand revamp, Salesforce Pardot automation, ABM, AI-search visibility, paid acquisition, and global events—driving 10,000+ MQLs, $8M pipeline, and a 50% Q4 revenue surge. I also built dashboards connecting marketing activity to attribution, pipeline, revenue, and channel investment decisions.
I've repeatedly joined as a sole marketing operator and built teams, MarTech infrastructure, and operating models from zero. I bring hands-on experience across demand generation, GTM, AI-enabled marketing, content, SEO/SEM, lifecycle marketing, analytics, and executive thought leadership.
Experience
Work history, roles, and key accomplishments
Global Digital Marketing Manager
IRISS Inc.
Nov 2024 - Mar 2026 (1 year 4 months)
Drove 50% Q4 revenue surge, 10,000+ MQLs, and $8M pipeline as founding-era marketing lead. Owned website revamp, marketing automation, AI workflows, and global events.
Digital Marketing Manager
Aviz Networks Inc.
Aug 2023 - May 2024 (9 months)
Generated $18M closed-won revenue and 3 Fortune 500 logos as solo marketing operator, building a 7-person team from zero. Led brand repositioning, product GTM, and marketing automation.
Email Marketing & Operations Manager
Cohesity
Nov 2021 - Jul 2023 (1 year 8 months)
Executed 1,000+ segmented Marketo campaigns with A/B and multivariate testing, layering in 6sense predictive intent-data signals. Ran ABM campaigns and built Tableau dashboards for C-suite visibility.
Scaled a global lifecycle marketing operation 20x with 100% deliverability across a 4M-contact database. Crafted persona-specific messaging for 2,000+ Marketo campaigns and managed OEM co-marketing.
Senior Marketing Specialist
Flatworld Solutions Pvt. Ltd.
Jan 2017 - Mar 2019 (2 years 2 months)
Built an end-to-end B2B demand generation engine from scratch, producing 10,000+ MQLs, $20M in revenue, and 4.5x blended ROI. Led a 4-member marketing team.
Business Analyst
Springbord Systems Pvt. Ltd.
Nov 2015 - Sep 2016 (10 months)
Led a 4-member team on database management and email marketing, acquiring 1,000+ leads across US, Canada, and LATAM via Zoho Campaigns and LinkedIn Sales Navigator.
Senior Business Development Consultant
iCMG International LLC
Jun 2013 - Jul 2015 (2 years 1 month)
Drove B2C performance marketing and direct sales for a self-learning platform across 6 markets, generating 3,000+ learner acquisitions and $15M–$24M in revenue while leading a 10-member team.
Business Consultant
KISL Tech Centre Sdn Bhd
Oct 2012 - Jun 2013 (8 months)
Sold software services across the Middle East, KSA, India, and APAC, generating 300 leads and booking 100 client meetings.
Education
Degrees, certifications, and relevant coursework
IIPM
Master of Business Administration, Marketing and Information Technology
MBA in Marketing and Information Technology from IIPM.
Anna University
Bachelor of Technology, Information Technology
B.Tech in Information Technology from Anna University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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