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Shubhanshu Vijay

@shubhanshuvijay

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Regional marketing leader at Netcore.ai who grew EMEA sourced pipeline 2x year over year against an $8M target.

India

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At Netcore.ai, I own an $8M EMEA pipeline target on a roughly $1M budget, and grew sourced pipeline 2x year over year to reach it. I set regional strategy across events, digital, partner marketing, PR, product, and customer marketing.

I built the EMEA team with four direct hires across events and field marketing, alongside a dotted-line bench across supporting functions. I also replaced manual reporting and lead routing with AI-driven automation, lifting output without adding headcount.

Before that, at Netcore.ai, I generated $6M in annual pipeline across India, LATAM, and Europe on a roughly $1M budget. I took those regions from a blank slate to a One-to-Ten Growth Cycle and ran ABM personally across LinkedIn, Google, and a four-tool intent stack.

At Acquia, I built an APAC pipeline engine that delivered $2M or more in ACV every quarter. Earlier, I built field marketing for the Middle East, Africa, and India at WebEngage, launched EngageMint and EngageCast, and supported strategic partnerships at Innovaccer.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager, EMEA

Current

Netcore.ai

Apr 2025 - Present (1 year 6 months)

Owns an $8M EMEA pipeline target on a roughly $1M budget, growing sourced pipeline 2x year over year. Sets strategy across events, digital, partner marketing, PR, and product and customer marketing, and built a team of four direct hires plus a dotted-line bench.

GTM Pipeline Management Budget Management Field Marketing Partner Marketing AI Driven Automation Team Leadership Marketing Operations

Regional Marketing Manager, India / LATAM / Europe

Netcore.ai

Apr 2024 - Apr 2025 (1 year)

Generated $6M in annual pipeline on a roughly $1M budget across three regions, with events driving 80% of it. Built regional marketing functions from a blank slate and ran ABM personally across LinkedIn, Google, and a four-tool intent stack.

GTM Pipeline Generation Budget Management Field Marketing Account Based Marketing LinkedIn Google Ads 6Sense DemandBase Factors.Ai Influ2

Senior Field Marketing Manager, APAC

Acquia

Feb 2023 - Jan 2024 (11 months)

Built a pipeline engine for APAC by combining field events, partner co-marketing, and paid and media campaigns, delivering $2M or more in ACV every quarter. Rebuilt the field-to-sales handoff with lead scoring, SLA-based routing, and joint pipeline reviews.

Field Marketing Partner Marketing Pipeline Generation Lead Scoring SLA Management Webinars Media Content Syndication ROI Analysis

Brand Marketing Manager

WebEngage

Mar 2020 - Feb 2023 (2 years 11 months)

Built field marketing for the Middle East, Africa, and India from scratch on a $150K quarterly budget while leading a team of 3. Launched two flagship properties: EngageMint and EngageCast, and placed the brand in major media outlets.

Field Marketing Brand Marketing Team Leadership Event Marketing Podcasting Media Relations Budget Management

Strategic Partner

Innovaccer

May 2019 - Oct 2019 (5 months)

SPOC for the Microsoft co-sell partnership and project manager of the joint CommonSpirit RFP, which became the company's largest account to date. Opened partner onboarding for AWS, PatientPing, and Wipro.

Partnership Management Co Sell Project Management RFP Management Onboarding

Business Development Executive

Extramarks Education

Jul 2018 - Apr 2019 (9 months)

Closed deals averaging twice the territory's average deal size at a 40% conversion rate, while leading a team of 5 BDEs.

Business Development Sales Team Leadership Deal Closing Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

The LNM Institute of Information Technology

Bachelor of Technology, Communication and Computer Engineering

2014 - 2018

Pursued a Bachelor of Technology in Communication and Computer Engineering, focusing on the intersection of communication systems and computer science.