Aravind Kunapareddy
@aravindkunapareddy
B2B SaaS marketing leader driving full-funnel demand gen and pipeline growth.
IndiaWhat I'm looking for
I am a B2B SaaS marketing leader with 9+ years building India and multi-region marketing functions from zero, owning pipeline end-to-end and partnering closely with Sales. I have driven USD 30M+ influenced pipeline across roles, led cross-border GTM expansions, and improved MQL-to-SQL by 18% through attribution-led optimisation.
I specialize in ABM, field events, digital campaigns, content, and sales enablement, and have been a founding marketing hire multiple times, building teams and playbooks for India, SEA, and Middle East markets. I hold an MBA from Symbiosis and a PG Certificate in Digital Marketing from MICA, and I publish a weekly newsletter on GTM and marketing automation.
Experience
Work history, roles, and key accomplishments
Global Product Marketing Manager
Rakuten SixthSense
Nov 2024 - Present (1 year 7 months)
Founding and sole marketer for India, USA, SEA and Middle East product lines; owned full-funnel demand gen and ABM driving a USD 10M influenced pipeline and improving MQL-to-SQL by 18%.
Head of Marketing
Map My Crop
Jun 2024 - Nov 2024 (5 months)
Founding India marketing hire who built demand gen and content engine from zero, generating a USD 2M qualified pipeline in six months and increasing inbound by 500%.
Senior Marketing Manager
Fasal
Sep 2021 - Jun 2024 (2 years 9 months)
Founded India marketing, grew team to seven, led B2C-to-B2B GTM and cross-border expansion to Thailand and Vietnam, producing a USD 20M pipeline and 5x lead growth.
Marketing Manager
Fasal
Sep 2020 - Sep 2021 (1 year)
Executed integrated content, social and paid campaigns and CRM nurture programs to improve campaign consistency and cross-functional delivery.
Marketing & Product Development
UPL Ltd
Jul 2018 - Sep 2020 (2 years 2 months)
Launched ZEBA segment across Maharashtra, Karnataka and Gujarat through distributor and digital + field campaigns, delivering 400% business growth over two years.
Management Trainee
L&T Finance
May 2018 - Jul 2018 (2 months)
Conducted competitor benchmarking, offer packaging and channel GTM support, contributing to funnel analysis and go-to-market recommendations.
Strategy & BD Intern
Sathguru Management Consultants
Apr 2017 - Jun 2017 (2 months)
Provided research, analysis and business development support across agri-business consulting engagements during a summer internship.
Quality Control Engineer
GS Farm Taaza Produce
Sep 2015 - May 2016 (8 months)
Managed processing and dispatch operations with GMP adherence and data tracking to reduce processing loss and waste.
Junior Manager
Lawrencedale Agro Processing
Jul 2014 - Sep 2015 (1 year 2 months)
Coordinated DC inbound/outbound operations, improved cold-chain compliance and reduced rejection rates in retail supply chain.
Education
Degrees, certifications, and relevant coursework
MICA — The School of Ideas
Postgraduate Certificate, Digital Marketing & Communication
2021 - 2022
Grade: 81%
Completed a Postgraduate Certificate in Digital Marketing & Communication with an 81% score in 2021–2022.
Symbiosis International University
Master of Business Administration, Marketing
2016 - 2018
Completed an MBA in Marketing at Symbiosis International University from 2016 to 2018.
National Institute of Food Technology Entrepreneurship and Management
Bachelor of Technology, Technology
2010 - 2014
Earned a Bachelor of Technology degree from NIFTEM-T between 2010 and 2014.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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