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Rajarshi DharRD
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Rajarshi Dhar

@rajarshidhar

Growth marketing leader at BuyerForesight who built an AI-driven revenue activation engine and influenced $100M+ in enterprise pipeline.

India
Message

At BuyerForesight, I own global go-to-market and regional field marketing roadmaps across North America, EMEA, and APAC. I bring demand generation, account-based marketing, digital campaigns, and field programs together in a full-funnel growth plan.

I built BuyerForesight’s first AI-driven revenue activation engine, using predictive intent signals and AI workflows to automate account research and personalize outreach. The engine doubled lead-to-opportunity conversion velocity.

Previously at BuyerForesight, I built and scaled a global field events platform with 200+ executive programs across six continents. Those programs generated and influenced $100M+ in enterprise pipeline and accelerated $40M+ in closed and late-stage deals.

I also prosecuted commercial opportunities through discovery, proposals, and contract negotiation, securing $2M+ in verified closed-won ARR. I’ve co-developed partner GTM programs, built sales and event teams, and owned P&L for global field and demand programs.

Experience

Work history, roles, and key accomplishments

BU
Current

Director, Growth Marketing

BuyerForesight

Jan 2025 - Present (1 year 9 months)

Owns global GTM and field marketing strategy across NA, EMEA, and APAC, designing tiered ABM programs and AI-driven revenue activation workflows. Drives executive engagement and revenue operations governance to connect campaign performance to pipeline and revenue.

Education

Degrees, certifications, and relevant coursework

IIM Calcutta logoIC

IIM Calcutta

Advanced Program for Marketing Professionals (APMP), Marketing

2022 - 2023

Completed the Advanced Program for Marketing Professionals (APMP) at IIM Calcutta from 2022 to 2023.

HW

Heritage Business School, WBUT

Master of Business Management (MBM), Business Management

2014 - 2016

Earned a Master of Business Management (MBM) from Heritage Business School, WBUT, from 2014 to 2016.

SC

St. Xavier’s College, Kolkata, CU

Bachelor of Business Management (BBM), Business Management

2010 - 2013

Completed a Bachelor of Business Management (BBM) at St. Xavier’s College, Kolkata, CU, from 2010 to 2013.

Tech stack

Software and tools used professionally

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