Open to opportunities

Nilesh Maini

@nileshmaini

Message

I lead field marketing and demand generation programs that turn events and ABM into measurable pipeline.

India

Message

What I'm looking for

I’m looking for a pipeline-accountable role where I can own end-to-end field and demand gen programs—events, ABM, and outbound—using modern MarTech, tight sales alignment, and strong measurement to scale revenue impact globally.

I’m a field marketing and demand generation leader who builds integrated, 360° pipeline programs—from campaign planning and execution strategy to sales alignment and revenue accountability. I’ve owned the full funnel across events, ABM, outbound, and digital across US, India, EMEA, and APAC, with hands-on expertise across the MarTech and outbound stack.

I’ve consistently driven measurable outcomes, including $20M+ in annual influenced pipeline through integrated programs combining physical events, executive roundtables, ABM, outbound sequences, and digital campaigns. I also led initiatives that delivered standout event performance, such as 15X pipeline impact through structured post-event nurture and targeted follow-up.

I run end-to-end go-to-market campaign operations using tools like Clay, Apollo, ZoomInfo, HubSpot, Salesforce, and Outreach—building enriched account lists, sequences, and campaign assets to enable SDR/BDR teams. I’m especially energized by developer and executive engagement, brand repositioning work (including PR outreach and analyst relations), and scalable demand gen systems supported by budgeting, analytics, and vendor management.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager

Current

Intellicus Technologies / ClearTrail Technologies

Jul 2023 - Present (2 years 10 months)

Led end-to-end field and demand generation campaigns across the US, India, EMEA, and APAC, contributing $20M+ in annual influenced pipeline. Built an outbound lead-gen engine and executed executive roundtables, ABM, events, and digital programs to convert attendees into qualified pipeline.

Field Marketing Demand Generation ABM Event Marketing Salesforce Outreach Clay Apollo ZoomInfo

Senior Manager, Events Marketing

Capillary Technologies

Jul 2022 - Apr 2023 (9 months)

Owned hybrid events and regional demand gen campaigns across priority markets with a $150K quarterly budget. Delivered 15X pipeline impact through structured post-event nurture and targeted follow-up.

Events Marketing Demand Generation Post Event Nurture Budgeting Marketing Analytics

Field Marketing Manager via Cognizant

Google Cloud

Aug 2018 - Jun 2022 (3 years 10 months)

Embedded in Google Cloud field marketing to manage $600K in campaign and events budget across India and APAC, contributing $50M+ in influenced pipeline. Led developer and CXO engagement programs including Cloud DevJam (100K+ developers) and Cloud OnBoard (38K+ IT professionals).

Field Marketing Developer Marketing CXO Engagement Virtual Events Program Management Influenced Pipeline Budget Management

Manager, Events Marketing

RateGain

May 2015 - Jul 2018 (3 years 2 months)

Led global events marketing across APAC, Europe, North America, LATAM, and MENA, managing $500K+ annual budget across 200+ worldwide events. Achieved 5X ROI on event investment and reduced execution costs by 40% through vendor consolidation and process standardization.

Global Events Marketing Demand Generation Webinars Partner Programs Budgeting Vendor Management ROI Optimization Process Standardization

Operations Executive (IELTS)

British Council

Jul 2012 - May 2015 (2 years 10 months)

Managed strategic planning and operations for IELTS examination sessions across North India. Coordinated execution of exam operations to support consistent delivery across scheduled sessions.

Scheduling Operations Planning & Compliance Reporting

Sr. Executive, Trade Fair

IndiaMART

Oct 2010 - Jun 2012 (1 year 8 months)

Led trade fair and exhibition marketing to drive database growth and increase brand visibility. Managed promotional activities to support lead capture and event-driven awareness.

Trade Show Marketing Event Promotion Lead Generation Brand Awareness Marketing Operations Exhibit Management