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Parth Vashishta

@parthvashishta

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B2B ABM, Field Marketing and Demand generation marketing manager driving enterprise pipeline growth.

India

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What I'm looking for

I’m looking to lead multi-channel B2B demand generation, field activations and ABM programs that partner tightly with Sales, accelerate enterprise deal cycles, and use marketing automation to deliver measurable pipeline and revenue outcomes.

I’m a B2B demand generation leader with 7+ years of experience driving enterprise pipeline and revenue across US, EU, and APAC markets. I focus on aligning marketing programs to sales execution to accelerate deal cycles and improve conversion across the funnel.

Most recently, I led ABM and enterprise demand generation as “Manager - ABM (US & EU)” at Axtria. I built repeatable ABM and campaign playbooks to scale demand generation across multiple verticals using HubSpot, Pardot, and SFDC (Salesforce), and I partnered closely with sales leadership to activate Buying Committees and drive executive engagement across C-suite stakeholders.

I’ve generated meaningful pipeline impact through field and ABM motions, including a $1–1.5M enterprise pipeline result . I also developed account-specific messaging and outreach strategies, ran an ABM pilot that expanded across multiple verticals, and owned end-to-end execution of field marketing programs (third-party events and executive roundtables) aligned to pipeline and account engagement goals.

Earlier in my career, I supported demand generation and customer marketing programs across the Snowflake ecosystem at kipi.ai, and drove expansion revenue and pipeline growth at a B2B SaaS Organization in ANZ and APAC regions (including ~$200K in pipeline through targeted upsell, cross-sell, and executive engagement campaigns). I bring a practical, measurement-first approach—building marketing automation workflows, improving lifecycle performance, and standardizing content and messaging to support go-to-market priorities.

Experience

Work history, roles, and key accomplishments

Manager - Account-Based Marketing

Axtria Lifesciences

Jul 2025 - Apr 2026 (9 months)

Owned field marketing and ABM programs across US and EU markets for 15 strategic enterprise accounts, running executive summits, roundtables, and deal-based marketing tied to active RFPs. Partnered with sales leadership to activate buying committees and drive C-suite engagement aligned to pipeline progression.

Marketing Automation Marketing Analytics Marketing Campaigns Webinar Management Email Marketing Field Marketing Customer Marketing ABM

Manager - Strategic Marketing & Events

Fractal

Sep 2023 - Jun 2025 (1 year 9 months)

Co-built the global growth marketing function from scratch, launching the company's first enterprise ABM program and generating $1-1.5M in pipeline across US and EU markets on a $500K budget. Owned end-to-end field marketing programs including executive summits, roundtables, and third-party events across US and EU markets.

Marketing Automation Marketing Analytics Marketing Campaigns Webinar Management Email Marketing Field Marketing Customer Marketing

Marketing Specialist

kipi.ai

Apr 2023 - Sep 2023 (5 months)

Executed demand generation and customer marketing programs to drive engagement and positioning within the Snowflake ecosystem. Built and optimized marketing automation workflows to improve campaign execution and lead nurturing.

Marketing Automation Marketing Analytics Marketing Campaigns Webinar Management Email Marketing Field Marketing Customer Marketing

Customer Marketing Specialist

Freshworks

Feb 2022 - Dec 2022 (10 months)

Built and scaled customer marketing programs across ANZ and ASEAN markets to drive product adoption, retention, and advocacy. Owned global newsletter distribution, webinars, and campaigns targeting mid-market and enterprise accounts. Generated $200K pipeline, quarterly.

Marketing Automation Marketing Analytics Marketing Campaigns Webinar Management Email Marketing Field Marketing Customer Marketing

Customer Marketing Associate

Freshworks

Oct 2019 - Jan 2022 (2 years 3 months)

Marketing Automation Marketing Analytics Marketing Campaigns Webinar Management Email Marketing Field Marketing Customer Marketing

Marketing Associate

ManpowerGroup

Oct 2018 - Aug 2019 (10 months)

Supported content development, internal marketing initiatives, and cross-functional coordination across projects. Entry level role focused on copywriting, asset preparation, and documentation.

Internal Marketing Copywriting Content Development Marketing Collateral Documentation Management Cross functional Coordination Project Support Internal Marketing