Shrinath Umbarje

Led end-to-end management of 700+ global healthcare/pharma digital projects across multi-phase campaigns, achieving 95%+ on-time delivery with 100% accuracy. Owned risk/compliance oversight (incl. MLR), resourcing and timelines, prelaunch QA, and error-free deployments while mentoring team members and coordinating global stakeholders.

Planned, executed, and tracked conditional banners and display ad campaigns across ~61 global markets using Xandr and Verizon Media, monitoring key performance metrics for optimization. Managed QA and live testing in browsers/BrowserStack, handled TMT scam/malicious-alert blocks, built Power BI campaign dashboards & coordinated budgets, client requirements & a 2-person team.

Planned and executed conditional banner and display ad campaigns across ~61 global markets, monitoring performance metrics from Xandr and Verizon Media. Built Power BI dashboards and campaign trackers, managed a 2-person team, handled TMT alerts, prepared weekly/monthly reports, and coordinated creatives and landing-page requirements with client stakeholders.

Created and executed social media channel plans and display ad campaigns, including SEO/SEM for the company and subsidiaries. Managed email scheduling (MailChimp, Zoho Campaign, ConvertKit), administered LMS platforms, supported affiliate and event/seminar promotion, and led a 3-person team across delivery and training.

Delivered branding campaigns across mobile and web by mapping ad slots (BARC), planning targeting via CPM/CPC/CPV/CPCV models, and optimizing using tracking platforms. Managed publisher/vendor networks and built/managed campaign reporting and dashboards using Hasoffer, MT-Sync, Zedo, and Celeritas, while handling email scheduling and social media execution.

Understood client needs and provided technology solutions through client training on multiple software and technologies. Developed an auto-emailing system using Google Forms, Google Sheets, and Google Apps Script, and created in-depth training materials and modules.

Designed and implemented promotional strategies, pitched program/training inductions to students and parents, and created training modules and courses. Delivered instruction, conducted end-of-module assessments, and managed the institute’s social media accounts.

Activities and societies: Major project: E-Mart (e-commerce website). Backend: SQL, Core Java. Frontend: HTML, CSS.

Post Graduate Diploma in Advanced Computing (PG-DAC) completed in July 2016 at Vidyanidhi Info Tech Academy (VITA).

Activities and societies: Major project: Big Data Analytics on Twitter data for counting TRP of Television shows. Backend: Twitter API, Java, Mongo DB, JSON. Frontend: HTML, CSS.

Bachelor of Technology in Computer Engineering (B.Tech.) at VJTI, completed in May 2015. Major project focused on big data analytics on Twitter data to count TRP of television shows.

Higher Secondary Certificate (H.S.C.) in Science completed in April 2011 at Patkar–Varde College of Arts & Science.

Secondary School Certificate (S.S.C.) completed in April 2009 at Children's Academy School.