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Ankita Shekhar

@ankitashekhar

Digital strategy and project management at Godrej Properties Limited, coordinating campaigns, budgets, and performance analysis.

India

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What I'm looking for

I’m targeting Project Management, PMO, Project Coordination, Digital Transformation, Business Analysis, and Digital Strategy opportunities across industries.

At Godrej Properties Limited, I develop and implement media strategies covering budgeting, forecasting, and campaign management. I coordinate campaign delivery within timelines and budgets, and analyze performance to identify insights and optimize ROI.

At Xanadu Reality (Lodha Group), I managed brand strategy workflows and led projects supporting business growth. I also coordinated website development and digital campaign execution.

At Toppr Technology Pvt. Ltd., I planned and executed digital programs and campaigns across online advertising, websites, social, and mobile. I coordinated campaign deliverables and worked with internal teams on email, forms, and landing pages.

Earlier, at Ebix SmartClass, I managed internal projects through implementation, testing, and execution. Across my work in real estate, education, and technology, I’ve handled marketing operations and am now targeting Project Management, PMO, Project Coordination, Digital Transformation, Business Analysis, and Digital Strategy opportunities.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing and BA

Current

Godrej Properties Limited

Sep 2023 - Present (3 years 1 month)

Develop and implement media strategies covering budgeting, forecasting and campaign management. Manage a team of media professionals and coordinate delivery of campaigns within timelines and budgets.

Digital Marketing Media Strategy Budgeting Forecasting Campaign Management Team Management Research Brand Strategy Marketing budget Data Analysis ROI Optimization

AGM – Digital Marketing

Xanadu Reality (Lodha Group)

Sep 2021 - Sep 2023 (2 years)

Managed day-to-day brand strategy workflow, including review and quality control of work produced for distribution. Led multiple projects to support business growth, develop proposals and formalize scopes of work.

Brand Strategy Project Management Content Management Client Management Team Management Budgeting SEM SEO Affiliate Marketing Email Marketing Social Media Display Advertising Web Development Digital Campaigns Data Analysis ROI Optimization Account Based Marketing

Sr. Digital Marketing Manager

Toppr Technology Pvt. Ltd.

Feb 2020 - Sep 2021 (1 year 7 months)

Planned, developed and executed corporate and national digital programs and campaigns across online advertising, website, social and mobile. Planned marketing budgets and coordinated multimedia campaign deliverables.

Digital Marketing Campaign Management Budgeting Multimedia Email Marketing Segmentation Landing Pages Copywriting A B Testing Data Analysis ROI Optimization Account Based Marketing SEO

State Head

Math Buddy

May 2018 - Jan 2020 (1 year 8 months)

Executed tests, analysed campaign data and results, and identified trends and insights to maximize ROI. Supported account-based marketing initiatives to reach target prospects.

Data Analysis ROI Optimization Account Based Marketing PPC Remarketing SEO Digital Marketing Performance Marketing

Regional Digital Marketing Manager

Ebix SmartClass

Jul 2014 - May 2018 (3 years 10 months)

Worked with cross-functional teams in a fast-paced environment and managed internal projects from start to finish. Coordinated implementation, testing and execution while keeping projects on schedule.

Project Management Cross Functional Collaboration Marketing Automation A B Testing Analytics CMS Sales Content performance reporting

Performance Marketing Manager

Mexus Education Pvt. Ltd.

Mar 2010 - Apr 2014 (4 years 1 month)

Translated marketing business-plan strategy into buyer-facing in-market execution. Managed end-to-end marketing tracking and key marketing/analytics systems.