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Diksha Chhabra

@dikshachhabra

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I build data-informed digital marketing campaigns that grow brands, engagement, leads, and conversions.

India

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What I'm looking for

I'm looking for opportunities to lead data-informed digital marketing campaigns, grow brand engagement and leads, optimize performance across digital channels, and contribute through training and cross-functional collaboration.

I've led end-to-end digital campaigns at HP, managing planning, budgets, execution, and analysis across Google Ads, Facebook Ads, and LinkedIn.

I improve campaign performance by monitoring traffic, user behavior, and engagement, then testing landing pages, calls-to-action, user flows, copy, imagery, and targeting.

Across Red Dash Media, Galaxy Toyota, Hans Hyundai, IAS Academy, Primo Group, and freelance food and fashion brands, I've created content, managed paid advertising budgets, generated leads, and built online communities.

I've also trained Amazon partners and digital marketing learners, lectured on marketing, developed curriculum, and led cross-functional projects at Mydala.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Jan 2023 - Dec 2024 (1 year 11 months)

Managed end-to-end digital campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn. Monitored traffic and engagement metrics to optimize strategies and improve conversion rates.

Google Ads Facebook Ads LinkedIn Campaign Management Analytics Conversion Rate Optimization A B Testing Landing Page Optimization

Social Media Marketing Manager

Red Dash Media

Jan 2022 - Dec 2023 (1 year 11 months)

Created and scheduled social media content for multiple platforms and managed paid ad budgets. A/B tested campaign elements and fostered online community engagement.

Social Media Marketing Content Creation Budget Management A B Testing Community Management Paid Advertising

Project Manager

Mydala

Jan 2020 - Dec 2022 (2 years 11 months)

Defined project scope and led cross-functional teams to ensure clear communication and collaboration. Implemented quality control processes and analyzed project performance.

Project Management Team Leadership Quality Control Performance Analysis

Guest Lecturer of Marketing

Shikshapeeth College, Trinity College, SD College

Jan 2020 - Dec 2022 (2 years 11 months)

Conducted lectures on digital marketing topics and collaborated with academic departments to refine the curriculum. Evaluated student assignments and provided feedback.

Teaching Digital Marketing Curriculum Development Student Assessment

Guest Trainer of Ecommerce

Amazon

Jan 2020 - Dec 2022 (2 years 11 months)

Delivered comprehensive training programs to partners using workshops, hands-on sessions, and presentations. Created and updated training manuals and resources.

Training Ecommerce Workshops Presentation Skills Curriculum Development

Digital Marketing Trainer

Ielevate

Jan 2020 - Dec 2022 (2 years 11 months)

Delivered training sessions through in-person classes, webinars, and workshops. Advised participants on career paths and kept content current with digital marketing innovations.

Training Digital Marketing Webinars Workshops Career Advising

Digital Marketing Manager

Galaxy Toyota, Hans Hyundai

Jan 2019 - Dec 2020 (1 year 11 months)

Planned and managed digital marketing budgets and social media presence. Generated performance reports and conducted A/B tests on digital assets.

Budget Management Social Media Management Reporting A B Testing Digital Marketing

Social Media Executive

IAS Academy

Jan 2018 - Dec 2019 (1 year 11 months)

Created engaging social media content and managed advertising budgets for ROI. Ran lead generation campaigns and researched target audience preferences.

Social Media Marketing Content Creation Budget Management Lead Generation Audience Research