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Rochelle Couto

@rochellecouto

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Digital Marketing Project Manager delivering end-to-end, performance-driven campaigns for global brands.

India

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What I'm looking for

I’m looking to lead end-to-end digital marketing projects for growth-focused brands—bridging media, creative, and client teams—using Power BI and performance analytics to deliver measurable results, client retention, and smarter decisions.

I’m a results-driven Digital Marketing Project Manager with over 10 years of experience leading end-to-end campaigns for global brands such as P&G, HUL, and Bayer. I lead cross-functional teams, bridge media, creative, and client stakeholders, and stay focused on performance outcomes across digital platforms.

I strengthen client relationship management with a data-informed approach, turning reporting into clear business insights using Power BI and advanced Excel. From managing end-to-end delivery to improving data validation and dashboard integrity, I aim to drive client retention, simplify workflows, and deliver high-impact marketing initiatives on schedule.

Experience

Work history, roles, and key accomplishments

Senior Account Manager

Dentsu Global Services

Sep 2022 - Mar 2026 (3 years 6 months)

Led end-to-end digital media campaigns for P&G as primary project lead, partnering with media, creative, and client teams across time zones. Drove client retention through proactive communication and escalation handling, and improved data integrity by validating and mapping reporting workflows for Power BI dashboards.

Project Leadership Client Relationship Management Cross Functional Stakeholder Management Power BI Data Validation performance reporting

Associate Brand Manager

Asymmetrique Communications

Oct 2017 - Sep 2022 (4 years 11 months)

Managed a diverse client portfolio (STOK Beer, HUL, IIFL, Bayer, Aditya Birla Finance), owning digital marketing strategy, execution, and performance tracking across the full marketing funnel. Led cross-functional teams of designers, content creators, SEO, and media planners to deliver on schedule and provided senior stakeholders with performance reports to inform decisions.

Digital Marketing Strategy SEO Campaign Execution Cross Functional Team Leadership Performance Tracking Client Servicing performance reporting Stakeholder Management

Customer Service Associate

Accenture

Apr 2015 - Sep 2017 (2 years 5 months)

Managed high-volume customer queries and escalations for global training programs, coordinating with internal teams to ensure timely resolution. Improved conflict-resolution handling for sensitive client issues while overseeing training-related requests and workflow execution.

Customer Service Escalation Management Conflict Resolution Process Coordination

Social Media Head

Epigram Advertising

Dec 2011 - Dec 2013 (2 years)

Owned social media strategy, planning, and execution for entertainment clients including YRF, Eros Films, Balaji Entertainment, and Aamir Khan Productions. Delivered performance reports with actionable insights, increased engagement through targeted content strategies, and coordinated client communication with internal creative teams for campaign activations.

Social Media Strategy Content Strategy performance reporting Client Servicing Online Engagement Pitch & Ideation Support

Social Media Executive

Digit 9.0 Web Marketing Pvt. Ltd.

Aug 2010 - Nov 2011 (1 year 3 months)

Created social media content and developed content seeding and campaign concepts, managing online engagement and brand presence across platforms. Supported offline event launches for Music & Movie clients including Universal Music India, Sony Music, Fox Movies, and UTV Movies.

Social Media Content Creation Seeding Online Engagement Offline Events