Shobha BuSB
Open to opportunities

Shobha Bu

@shobhabu

Seasoned Digital Marketing professional with expertise in optimizing brand visibility and improving

India

With 18 years of experience in Digital Marketing, I have honed my skills in optimizing brand visibility and improving user experiences. I specialize in managing website migration, redesign, and daily web operations for large-scale projects, ensuring punctual delivery and top-notch quality. Throughout my career, I have fostered collaboration across departments, communicated effectively with stakeholders, and generated informed strategies to meet diverse requirements.

One of my standout skills is my ability to mentor and lead high-performing teams, fostering a culture of collaboration and innovation. I have successfully instituted and managed teams, providing guidance, setting goals and objectives, delegating tasks, and monitoring performance. I have also led cross-functional teams in executing multimillion-dollar programs, consistently meeting project milestones, and delivering within budget and schedule constraints.

I have a proven track record of developing and implementing program strategies aligned with organizational goals, resulting in increased operational efficiency and customer satisfaction metrics. I am skilled in stakeholder communication and relationship management, and have successfully managed stakeholder relationships at all levels, including executives, clients, and internal teams.

Experience

Work history, roles, and key accomplishments

VL

Senior Manager, Digital Marketing Operations

VMware Software India Pvt Ltd

Jun 2013 - Dec 2022 (9 years 6 months)

Seasoned Digital Marketing professional with expertise in managing website migration, redesign, and daily web operations for large-scale projects. Skilled in fostering collaboration, strategic planning, project management, stakeholder communication, and cross-functional collaboration.

OL

Senior Web Analyst

Oracle India Pvt. Ltd

Nov 2007 - May 2013 (5 years 6 months)

Led a regional delivery team, managed marketing campaigns, participated in UAT testing, and provided efficient management of high-profile events. Responsible for process documentation, QA checklists, and end-to-end reporting.

Education

Degrees, certifications, and relevant coursework

Shobha hasn't added their education

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Tech stack

Software and tools used professionally

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Shobha Bu - Senior Manager, Digital Marketing Operations - VMware Software India Pvt Ltd | Himalayas