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VIJETA SHUKLA SHIVA

@vijetashukla

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Marketing and Program Management professional with 8+ years of experience

India

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What I'm looking for

Program management, Project Management, Digital marketing, Social Media marketing, Campaign management, Stakeholder Management

Marketing & Program Management professional with 8+ years of experience in working across multiple projects focused on digital transformation, brand awareness, revenue growth, product launch & listing though digital channels & ad platforms (Google, Bing & Meta).

I have in-house and agency experience (B2B & B2C) managing integrated marketing campaigns for numerous industries as diverse as technology, lifestyle, retail, healthcare, entertainment & more

With a Computer Engineering degree and Digital Marketing Certification, I bring a unique blend of analytics, technology management, product management and marketing experience to my role.

Experience

ATL - Marketing Operations

Cvent

Sep 2021 - Dec 2023 (2 years 3 months)

Project planning & kickoff
Stakeholder management
program Management
Requirement Gathering
Risk assessment

Program Management Project Management Agile Requirement gathering SLA Process Optimization Campaign Strategy Budgeting & Forecasting Digital Transformation Account Based Marketing Email Marketing Lead Generation Revenue Targets Revenue Metrics Revenue Planning Revenue Forecasting

Digital Marketing Strategist

Weaddo

Sep 2020 - Aug 2021 (11 months)

Ownership
Demand generation
Market Segmentation
A/b testing, Conversion & Scaling -
Coordination & Communication -
Sales Enablement -
Reporting -

Digital Marketing Lead

oodles technologies

Developed and oversee the implementation of digital marketing strategies for multiple clients, ensuring alignment with their objectives and KPIs across various verticals
Created growth strategy to drive customer acquisition, retention, engagement, and retargeting for web and app across channels: Google (search, video, display), LinkedIn, Amazon, Meta & any upcoming channels

Digital Marketing Lead Generation Client Servicing Performance Marketing Social Media Marketing Project Management Agile Project Management Program Management Requirement gathering Stakeholder Engagement Reporting And Analysis Campaign Monitor SLA SOW Risk Analysis Marketing Campaign Execution Process Optimization Sales Enablement

Marketing Executive

VVDN Technologies Pvt Ltd

Jan 2014 - Sep 2017 (3 years 8 months)

Planning marketing campaigns, getting collaterals developed and promoting products and services through online and print media.
Creation and management of social media content, including Facebook, Twitter, LinkedIn, etc.
Developed engaging and relevant content for various digital platforms, including social media, blogs, PR, email campaigns, website , newsletter & ads
Manage content calendars