Shhraddha Nabar

Owned end-to-end client enablement and learning programs for Fortune 500 advertisers, designing certification pathways and self-learning journeys to accelerate global product proficiency. Translated complex analytics into training webinars and partnered with Product to align the training roadmap with platform evolution.

Built and launched an APAC talent marketplace to enable cross-functional project staffing, improving internal mobility applications by 35% and redeployment efficiency. Co-created performance dashboards, competency frameworks, and skill development programs and ran monthly/quarterly business reviews on HR transformation initiatives.

Owned strategic marketing for wealth, retirement, and child investment portfolios, lifting cross-sell conversion by 22% through customer segmentation and targeted campaigns. Built partner marketing strategies with regional teams and coordinated with compliance and retention stakeholders to meet regulatory requirements.

Improved onboarding efficiency by optimizing implementation workflows and creating reusable enablement materials. Built CRM workflows, ran customer training sessions, and created adoption health scoring, contributing to a 15% renewal rate improvement through shared expansion signals with Sales.

Led strategic B2B accounts for Axis Mutual Fund, ICICI Bank, Indiabulls Real Estate, and MTR Foods as the primary point of contact for senior client stakeholders. Drove account growth through consultative engagement and coordinated cross-functional delivery to ensure client satisfaction.

Led integrated campaign strategy and stakeholder engagement for Tide Detergent and other BFSI/FMCG accounts. Drove client strategy planning by researching competitive landscapes and client business fundamentals.

Managed strategic client relationships across healthcare, FMCG, real estate, and sports sectors, closing deals that lifted company profits by 15% annually. Introduced a streamlined client feedback and complaint resolution process and designed acquisition, retention, upsell, and cross-sell programs for regional brands.

Managed strategic B2B relationships with government and large enterprise clients across BFSI, healthcare, FMCG, and public sector. Built long-term partnerships through consultative engagement and coordinated complex stakeholder relationships across client organizations, creative teams, and external vendors.

Bachelor of Mass Media (Advertising) degree from the University of Mumbai, completed in 2007.

Certification in Strategic Management from IIM Kozhikode.