Riya Anand
@riyaanand
Experienced B2B sales and marketing consultant driving growth through strategy.
IndiaWhat I'm looking for
I am a seasoned B2B sales and marketing consultant with over 22 years of diverse experience across Big Tech and B2B SaaS companies in India and the US. My expertise lies in lead generation, sales, account management, and content marketing, where I have successfully driven growth through innovative strategies and high-impact campaigns.
Throughout my career, I have led global marketing initiatives and developed go-to-market strategies that have significantly increased client acquisition and engagement. Notably, at DataWeave, I established a lead generation program that doubled our leads through outbound channels. My collaborative approach has allowed me to work with various teams and clients across multiple industries, ensuring the delivery of compelling content solutions that drive revenue.
I am passionate about leveraging my extensive background in product marketing and account management to create value for clients and contribute to their success. My commitment to excellence and continuous improvement has been recognized through various awards, and I am eager to bring this dedication to new opportunities.
Experience
Work history, roles, and key accomplishments
Sales & Marketing Consultant
Various Companies
Oct 2022 - Present (2 years 8 months)
Consulting for multiple B2B SaaS companies, focusing on lead generation and marketing strategies. Collaborated with agencies to enhance client acquisition and campaign management.
Director Marketing & Demand Generation
DataWeave
Jan 2021 - Sep 2022 (1 year 8 months)
Led global marketing initiatives and established a lead generation program, achieving significant increases in leads through outbound channels. Managed teams and executed content strategies.
Part Time Consultant
Truecaller
Jan 2020 - Dec 2020 (11 months)
Provided consulting services in sales support and brand solutions, focusing on innovative offerings including SaaS-based solutions.
Product Evangelist - India
Indeed India Pvt, Ltd.
Sep 2018 - Apr 2019 (7 months)
Promoted product offerings and reactivated key enterprise customers, significantly increasing revenue and client satisfaction.
Sr. Director, Sales & Brand Solutions
Voot, Viacom18
Feb 2016 - May 2018 (2 years 3 months)
Oversaw sales and brand solutions, collaborating with content teams to deliver branded video content and secure major advertising deals.
Product & Content Consultant
Aug 2013 - Feb 2016 (2 years 6 months)
Consulted on product marketing and content strategies, achieving significant revenue growth and securing large deals.
Consultant – Localization Project Manager
Jan 2013 - May 2013 (4 months)
Managed localization projects to enhance product accessibility and user experience.
Consultant – Mobile Innovation Team
JPMorgan Chase
Aug 2012 - Jan 2013 (5 months)
Worked on innovative mobile solutions to enhance customer engagement and service delivery.
Creative Services Manager
Yahoo! Inc.
May 2011 - Aug 2012 (1 year 3 months)
Managed creative services and led teams to deliver high-quality content solutions for various campaigns.
Sales Producer/ Brand Solutions
Yahoo! India
Apr 2009 - Jan 2011 (1 year 9 months)
Produced sales initiatives and brand solutions, contributing to significant revenue growth and client satisfaction.
Creative Controller
OgilvyOne
Nov 2008 - May 2009 (6 months)
Oversaw creative projects and ensured alignment with client objectives and brand strategies.
Associate Creative Director
Contests2win.com
Jul 2004 - Nov 2008 (4 years 4 months)
Directed creative strategies and content development for various digital campaigns.
Copywriter
Percept Group/ AMO
Jun 2002 - Jul 2004 (2 years 1 month)
Crafted compelling copy for various advertising campaigns, enhancing brand messaging and engagement.
Education
Degrees, certifications, and relevant coursework
HR College
Bachelor of Commerce, Commerce
Bombay Scottish School
Mass Media Communication
Post Graduate Diploma, Mass Media Communication
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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