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Jaianand Lalwani

@jaianandlalwani

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Marketing strategist using AI to drive demand, brand growth, and integrated campaigns.

India

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What I'm looking for

I’m looking to lead AI-enabled, full-funnel marketing and demand generation, building brands with data-driven media planning and cross-functional teamwork—while delivering measurable growth through integrated campaigns.

I’m a marketing strategist with 7 years of experience driving brand growth, consumer engagement, and integrated marketing campaigns across real estate, entertainment, CPG, automotive, and financial services. I combine creativity, consumer insight, and commercial thinking to build brands that perform.

Across global agencies and in-house roles, I’ve managed multi-million-dollar portfolios, led cross-functional teams of 20+, and delivered measurable business impact through demand generation and data-driven marketing. I’m especially energized by AI-enabled marketing—turning fragmented inputs into structured campaign planning and optimization workflows.

In premium real estate at House Of Hiranandani, I led marketing for premium developments, supporting $165M+ in active inventory across launches and growth phases. I built and scaled a 100,000+ homeowner loyalty and referral ecosystem, and applied AI-enabled analytics and sentiment tracking to accelerate creative production by ~40%.

Earlier, as a Brand Service Director at Leo Burnett- Publicis Groupe, I managed a $1M+ portfolio and helped drive ~20% business growth through integrated marketing strategy. I’ve also led national launches, multi-channel integrated campaigns, and large campaign programs—building alignment across strategy, creative, media, production, and client teams.

Experience

Work history, roles, and key accomplishments

Deputy Marketing Manager

House of Hiranandani

Sep 2025 - Mar 2026 (6 months)

Led marketing for premium real estate developments, supporting $165M+ in active inventory across launches and growth phases. Built a 100,000+ homeowner loyalty and referral ecosystem and used AI-enabled analytics to accelerate creative production by ~40%.

Brand Service Director

Leo Burnett (Publicis Groupe)

Dec 2022 - Jan 2024 (1 year 1 month)

Managed a $1M+ portfolio and contributed to ~20% business growth through integrated marketing strategy and campaign optimization. Led a 20-member team across strategy, creative, media, and account management, improving operational efficiency by 25%.

Integrated Marketing Brand Leadership Campaign Optimization Media Planning Team Leadership Account Management Cross functional Leadership

Account Supervisor

Ogilvy (WPP Group)

Oct 2021 - Nov 2022 (1 year 1 month)

Led integrated marketing across 5+ channels, reaching multi-million audiences through digital, TV, influencer, print, and experiential media. Directed the launch of Bajaj Pulsar 250 and N160, managing $1.8M+ in media investments and winning the Kyoorius Award (2023).

Integrated Marketing Launch Marketing Media Investment Cross Functional Collaboration Strategy Creative Media Planning Stakeholder Management

Brand Solution Executive

DDB Mudra (Omnicom Group)

Oct 2019 - Aug 2021 (1 year 10 months)

Played a key role in securing TikTok's agency mandate through strategic pitch development, supporting agency growth. Partnered across strategy, creative, media, and client teams on 15+ integrated campaigns across categories.

Business Development Strategic Pitches Campaign Management Integrated Campaigns Strategic Planning Cross Functional Collaboration

Junior Account Management Executive

FoxyMoron (Zoo Media)

Sep 2017 - Jun 2019 (1 year 9 months)

Executed and strategized campaigns across social, content, influencer, and paid media channels for consumer and entertainment brands. Led the digital launch of MX Player in 2019, generating 80M+ impressions on Day 1 and accelerating platform visibility.

Digital Marketing Campaign Execution Social Media Content Strategy Influencer Marketing Paid Media Product Launches