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Harsh BhallaHB
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Harsh Bhalla

@harshbhalla

B2B marketer with 4+ years driving enterprise pipeline across India and EMEA through vertical GTM, sales enablement, and event-led demand programs.

India
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What I'm looking for

I’m looking for a growth-focused role where I can own GTM strategy end-to-end, run ABM and SEO programs, and align sales + content with strong analytics to improve conversion, pipeline quality, and account expansion.

I’m a Strategy Consultant & B2B marketer with 4+ years across enterprise marketing and customer success in India and EMEA. I currently own Wipro’s GTM playbook, sales collateral, SEO program, and 2026 trade-event activation for the ER&D growth practice—using market intelligence and personalized assets to influence deal cycles and improve conversion.

Previously, I managed a ₹6 Cr ARR portfolio across 5+ enterprise accounts, maintaining 88% CSAT while using churn-risk signals and win-back motions to protect retention and drive expansion. I also build measurement muscle—running ABM and cohort-based experiments, auditing technical SEO with SEMrush and Search Console, and translating stakeholder needs into BI dashboards that speed decisions.

Experience

Work history, roles, and key accomplishments

WI
Current

Strategy Consultant

Wipro

Jul 2025 - Present (1 year)

Owned Wipro’s electronica’26/CES’27/MWC’27 GTM planning and a multi-phase LinkedIn campaign targeting 500+ qualified leads, improving pipeline re-engagement by 10%. Built a GTM sales enablement stack adopted by 20+ sales reps and audited technical SEO with SEMrush/Search Console, closing 30+ schema/meta/H1-H2 gaps.

GO

Customer Success Executive

Goodera

Oct 2021 - May 2023 (1 year 7 months)

Managed a ₹6 Cr ARR portfolio across 5+ enterprise accounts, maintaining 88% CSAT through onboarding-to-expansion. Automated 70+ recurring requests to cut turnaround time ~55% and delivered ~30% quarterly cost savings, while building BI dashboards for 25+ share/penetration/growth metrics and reducing churn via usage-drop win-back targeting.

II

Marketing & Sales Associate

IFB Industries

Sep 2020 - Sep 2021 (1 year)

Pioneered a 3-tier loyalty CLM program across SMS, WhatsApp, and in-store touchpoints for COCO outlets, increasing repeat purchase rate (RPR) by 6% QoQ. Managed vendors and internal teams to streamline workflows and maintain 92/100 NPS, using DAU/MAU trend analysis and sales/seller performance insights to achieve ~7% sales growth.

Education

Degrees, certifications, and relevant coursework

Management Development Institute (MDI) logoMM

Management Development Institute (MDI)

Post Graduate Diploma in Management (PGDM), International Business

2023 - 2025

Grade: GPA: 7.01/10

Pursued a PGDM in International Business at MDI Gurgaon from 2023 to 2025, achieving a GPA of 7.01/10.

ESCP Business School logoES

ESCP Business School

Master in Management, Digital Transformation

2023 - 2025

Grade: GPA: 3.7/4.0

Completed a Master in Management with a focus on Digital Transformation at ESCP Business School from 2023 to 2025, with a GPA of 3.7/4.0.

R. V. College of Engineering logoRE

R. V. College of Engineering

Bachelor of Engineering (B.E.), Mechanical Engineering

2016 - 2020

Grade: GPA: 8.08/10

Earned a Bachelor of Engineering (Mechanical Engineering) from R. V. College of Engineering between 2016 and 2020, achieving a GPA of 8.08/10.

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