Open to opportunities

aastha maskey

@aasthamaskey

Message

Customer behaviour and brand identity strategist driving measurable engagement and growth.

India

Message

What I'm looking for

I seek a senior brand or growth role where I can lead cross-functional teams, apply data-driven creative strategies, and scale engagement and revenue.

I am a brand and customer-behaviour strategist with extensive experience leading account and community teams to deliver measurable growth across social, digital and integrated campaigns. I have driven double- and triple-digit uplifts in engagement, follower growth, website traffic and conversions for clients across sectors including tech, FMCG, travel and entertainment.

My work blends data-driven insight with creative brand storytelling: I’ve led multi-market launches, designed hyper-local campaigns, and built brand kits and playbooks that improved loyalty and revisit rates. I collaborate cross-functionally to translate consumer insights into campaigns that scale brand awareness and business results.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Red & Blue Digital

Jan 2024 - Present (2 years 5 months)

Led social and brand campaigns delivering a 133% increase in social engagement and 73% rise in LinkedIn brand mentions for Cognixia U.S.A.; improved content engagement by 88% for Jiraaf and drove a 45% uplift in website traffic for Hyqoo through targeted ads.

Social Media Strategy Content Strategy Paid Social Influencer Marketing Community Management A B Testing

Current

Community Manager & Brand Consultant

Current

Various Clients

Jan 2016 - Present (10 years 5 months)

Managed community and branding projects across agencies (Red FM, Cryptic Intel, Ittisa, WATConsult), driving niche audience growth, 80% organic traffic lift, and sustained client engagement through integrated content and SEO-driven campaigns.

Community Management Content Production SEO Audience Growth Campaign Execution Social Media Management Video Content

Brand Consultant

Freelance

Jan 2022 - Dec 2023 (1 year 11 months)

Delivered data-driven branding and marketing for Zostel/GrowthX leading to 20% higher engagement, 25% boost in brand loyalty, and 30% uplift in revisit rates via optimized messaging and hyper-local partnerships.

Brand Strategy Market Research Customer Retention Integrated Campaigns Partnerships Analytics

Client Servicing Lead

Zen Sciences

Jan 2021 - Dec 2022 (1 year 11 months)

Led a 5-member communications team to redesign CRISIL's communications, increasing webinar attendance by 10%, growing LinkedIn engagement 5x and raising followers from 243k to 364k via whitepapers and targeted content.

Client Servicing Communications Strategy Team Leadership Thought Leadership Webinar Strategy LinkedIn Content Writing Stakeholder Management

Account Manager

Sunny Side Up Advertising

Jan 2019 - Dec 2021 (2 years 11 months)

Launched Cinépolis across four Gulf countries, driving 25% first-year footfall growth in Bahrain and 40% awareness increase with 10M+ impressions; improved Amazon campaign conversion by 20% and grew Schneider Electric social following by 31%.

Localisation Retail Marketing Media Planning