Shofie Salsabilla

Led early-stage research and development to formulate business strategies, define brand identity, and plan customer outreach initiatives. Played a pivotal role in shaping the company's foundational approach to market entry and growth.

Established the company's profile, brand identity, and operational framework, achieving break-even within two months of launch. Successfully scaled the customer base through targeted online and offline marketing campaigns, significantly boosting engagement and market visibility.

Spearheaded the development of the flagship store in Bali, coordinating effectively with external partners and key opinion leaders. Increased average sales through the execution of twice-weekly email marketing campaigns and developed SEO-optimized content for social platforms, enhancing brand awareness and customer acquisition globally.

Conducted comprehensive market research to support the company's expansion into new Southeast Asian cities. Led as project manager for the UNDP Insurance Innovation Challenge Fund qualifier, demonstrating strong leadership in strategic initiatives.

Directed six key initiatives, successfully engaging over 1,000 attendees through open days, industrial workshops, and volunteering programs. Led a successful rebranding strategy that significantly increased the organization's visibility and student participation.

Won the MYStartup Hackathon x DNB 2023 by conceptualizing and implementing innovative solutions. Designed user-focused solutions that significantly improved customer experiences, utilizing analytics and client feedback to drive product enhancements.

Acted as a crucial liaison among 13 board members, over 1,700 faculty students, university officials, and external partners, ensuring seamless coordination and effective representation. Directed six key initiatives, engaging over 1,000 attendees through open days, industrial workshops, and volunteering programs.

Achieved a top 20 finalist position out of 400 teams in MYHackathon 2022, focusing on driver behavioral data analytics. Conducted cross-disciplinary studies to integrate behavioral insights directly into product development processes.

Successfully brokered partnerships with prominent organizations including PwC, Shopee, Tune Protect (under AirAsia), and PMI Malaysia. Played a key role in expanding the network and collaborative opportunities for the organization.

Secured impactful collaborations with leading organizations, including Unilever and PwC, significantly expanding the reach and influence of the organization. Played a key role in fostering external relationships and securing resources.

Secured a major sponsorship deal with Mandiri Bank, significantly boosting organizational activities and visibility. Led and coordinated multiple student events, including the Indonesia Festival, achieving MYR20,000 in sponsorship funding through strategic proposals.

Achieved 140% of lead-generation targets for virtual volunteering projects, earning recognition as the Top Performing Member within the session. Focused on enhancing customer satisfaction and engagement through effective project delivery.

Successfully invited high-profile guests, including Indonesia's Vice-Presidential candidate, Sandiaga Uno, to student receptions, significantly enhancing event prominence. Managed communications and protocols for international events, such as the UTM E-Sports League, with VIP attendees like the Consulate General of Indonesia in Johor.

Activities and societies: Board of Advisory, Vice President of Mechanical Engineering Student Association UTM (MESA); Learning Partnership Associate at Emerging Leaders Asia; Senior Executive of External Relations, Executive of Customer Experience at AIESEC in Johor Bahru; Secretary General of Students’ Activity Unit, Public Relations & Events Lead at UTM International Student Society - Indonesia.

Undertook a comprehensive curriculum in Mechanical Engineering, gaining foundational knowledge and practical skills in the field. Completed studies from September 2019 to July 2023.